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~person:"Loureiro, Sandra Maria Correia"
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Search: subject:"Loyalty"
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Beziehungsmarketing
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9
Consumer behaviour
7
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Brand image
6
Brand management
6
Markenführung
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Brand loyalty
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Dienstleistungsqualität
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Airline
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brand identification
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brand loyalty
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trust
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Loureiro, Sandra Maria Correia
Han, Heesup
39
Dawes, John
17
Gil Saura, Irene
17
Verhoef, Peter C.
16
Prentice, Catherine
15
Bijmolt, Tammo H. A.
14
Tanford, Sarah
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Mattila, Anna S.
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Huber, Frank
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9
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9
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9
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9
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8
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Journal of retailing and consumer services
2
Cogent business & management
1
International Journal of Business Performance Management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managing globalization : new business models, strategies and innovation
1
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
3
Service brand coolness in the construction of brand
loyalty
: a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
How brand personality, brand identification and service quality influence service brand equity
Loureiro, Sandra Maria Correia
;
Costa-Lopes, Rui
; …
- In:
Cogent business & management
1
(
2014
),
pp. 1-12
brand
loyalty
, brand identification, trust, brand personality and brand awareness are the variables that have a greatest …
Persistent link: https://www.econbiz.de/10012036305
Saved in:
6
An asymmetrical approach to understanding configurations of customer
loyalty
in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
Saved in:
7
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
8
The business of luxury brands : luxury car brand relationship
Giacosa, Elisa
;
Culasso, Francesca
;
Loureiro, Sandra …
- In:
Managing globalization : new business models, …
,
(pp. 25-49)
.
2016
Persistent link: https://www.econbiz.de/10011492284
Saved in:
9
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
10
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International Journal of Business Performance Management
16
(
2015
)
2/3
,
pp. 114-132
improve the brand knowledge, the brand
loyalty
and word-of-mouth. …
Persistent link: https://www.econbiz.de/10011266456
Saved in:
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