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~person:"Malthouse, Edward C."
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
12
Konsumentenverhalten
12
Customer integration
7
Kundenintegration
7
Social Web
5
Social web
5
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4
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Marketingmanagement
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Markenführung
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Lieferantenmanagement
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Malthouse, Edward C.
Bruhn, Manfred
124
Homburg, Christian
111
Kumar, V.
81
Huber, Frank
56
Verhoef, Peter C.
55
Han, Heesup
53
Bauer, Hans H.
51
Herrmann, Andreas
50
Hollebeek, Linda D.
50
Stauss, Bernd
48
Piller, Frank T.
46
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
34
Stock-Homburg, Ruth
34
Smith, Alan D.
33
Eggert, Andreas
32
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Grönroos, Christian
31
Mittal, Vikas
31
Kleinaltenkamp, Michael
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Belz, Christian
29
Georgi, Dominik
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Matzler, Kurt
28
Payne, Adrian
28
Grewal, Dhruv
27
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of service management
3
Journal of marketing management : MM
2
Journal of service research : JSR
2
Business horizons
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer engagement : contemporary issues and challenges
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing analytics : JMA
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Media brands and branding
1
Policy and marketing strategies for digital media
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ECONIS (ZBW)
19
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1
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Process control for monitoring customer engagement
Malthouse, Edward C.
;
Wang, Wei-Lin
;
Calder, Bobby J.
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
Saved in:
4
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
5
Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Fudurić, Morana
;
Malthouse, Edward C.
;
Viswanathan, Vijay
- In:
Business horizons
61
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011808975
Saved in:
6
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
9
A longitudinal examination of customer commitment and loyalty
Lariviere, Bart
;
Keiningham, Timothy
;
Cooil, Bruce
; …
- In:
Journal of service management
25
(
2014
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10010260104
Saved in:
10
The cumulative effect of satisfaction with discrete transactions on share of wallet
Keiningham, Timothy
;
Aksoy, Lerzan
;
Malthouse, Edward C.
; …
- In:
Journal of service management
25
(
2014
)
3
,
pp. 310-333
Persistent link: https://www.econbiz.de/10010384976
Saved in:
1
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