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~person:"Meffert, Heribert"
~person:"Vargo, Stephen L."
~subject:"B-to-B-Marketing"
~subject:"Consumer goods marketing"
~subject:"Dienstleistung"
~subject:"Innovation"
~subject:"Value creation"
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Search: subject:"Marketingtheorie"
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Subject
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B-to-B-Marketing
Consumer goods marketing
Dienstleistung
Innovation
Value creation
Marketingtheorie
45
Marketing theory
44
Service-Dominant Logic
24
Service-dominant logic
24
Theory
12
Theorie
10
Betriebliche Wertschöpfung
9
Dienstleistungsmarketing
9
Marketing
9
Services marketing
9
Beziehungsmarketing
7
Relationship marketing
7
Services
7
Institutional economics
5
Institutionenökonomik
5
Institutions
5
Product
5
Produkt
5
History of economic thought
4
Ökonomische Ideengeschichte
4
Business-to-business marketing
3
Criticism
3
Deutschland
3
Ecosystems
3
Germany
3
Kritik
3
Lieferantenmanagement
3
Management
3
Supplier relationship management
3
Theory of value
3
Werttheorie
3
service-dominant logic
3
Betriebswirtschaftslehre
2
Bundling strategy
2
Business economics
2
Customer integration
2
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19
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1
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17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
2
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2
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1
Collection of articles of several authors
1
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English
19
German
1
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Meffert, Heribert
Vargo, Stephen L.
Lusch, Robert F.
13
Grönroos, Christian
9
Akaka, Melissa Archpru
5
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Stremersch, Stefan
4
Backhaus, Klaus
3
Brodie, Roderick J.
3
Busser, James A.
3
Claßen, Matthias
3
Freiling, Jörg
3
Gummerus, Johanna
3
Hughes, Tim
3
Katrichis, Jerome M.
3
Kleinaltenkamp, Michael
3
Krishna, Aradhna
3
Lilien, Gary L.
3
Löbler, Helge
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Skålén, Per
3
Zhang, Jie
3
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreu, Luisa
2
Benkenstein, Martin
2
Brennan, Ross
2
Dahl, Andrew J.
2
Dai, Hua
2
Di Benedetto, C. Anthony
2
Diller, Hermann
2
Edvardsson, Bo
2
Eggert, Andreas
2
Fehrer, Julia
2
Frow, Pennie
2
Haber, Tobias E.
2
Hilton, Toni
2
Holttinen, Heli
2
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European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Marketing theory
3
Journal of business research : JBR
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Marketing-mix strategies - product strategy and promotion strategy
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
20
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1
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10
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20
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date (oldest first)
1
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
2
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
3
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
4
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
5
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
6
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
7
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
8
Inversions of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Marketing theory
14
(
2014
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
Saved in:
9
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
10
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
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