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~person:"Phau, Ian"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
26
Markenführung
26
Luxury goods
23
Luxusgüter
23
Markenimage
23
Brand
18
Markenartikel
18
Australia
14
Australien
14
Emotion
12
Advertising effects
7
Beziehungsmarketing
7
Designation of origin
7
Herkunftsbezeichnung
7
Relationship marketing
7
Werbewirkung
7
Brand extension
6
Markentransfer
6
Product counterfeiting
6
Produktpiraterie
6
Advertising
5
Holiday behaviour
5
Jugendliche
5
Luxury brands
5
Urlaubsverhalten
5
Werbung
5
Youth
5
Attitude
4
Fashion
4
Mode
4
Social status
4
Sozialer Status
4
Tourism
4
Tourismus
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
China
3
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25
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Arbeitspapier
Article in journal
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25
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English
25
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Phau, Ian
Han, Heesup
48
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
27
Mattila, Anna S.
25
Sreejesh, S.
22
Bang, Nguyen
21
Jang, Soocheong
21
Prentice, Catherine
21
Japutra, Arnold
20
Hollebeek, Linda D.
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Melewar, T. C.
18
Hyun, Sunghyup Sean
17
Park, Jungkun
17
Paul, Justin
17
Balaji, M. S.
15
Bilgihan, Anil
15
Ekinci, Yuksel
15
Johnson, Lester W.
15
Line, Nathaniel D.
15
Wong, IpKin Anthony
15
Ahn, Jiseon
14
Hanks, Lydia
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
Sarkar, Juhi Gahlot
14
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
Veloutsou, Cleopatra
13
Vrontis, Demetris
13
Das, Gopal
12
Dwivedi, Yogesh Kumar
12
Gong, Taeshik
12
Khan, Imran
12
Klaus, Philipp
12
Pelsmacker, Patrick de
12
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The journal of brand management : an international journal
4
Journal of fashion marketing and management
3
Journal of business research : JBR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
25
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11
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
12
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
13
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
14
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
15
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
16
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
17
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
18
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
19
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
20
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
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