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~person:"Phau, Ian"
~subject:"Consumer behaviour"
~subject:"Innovationsmanagement"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Innovationsmanagement
Relationship marketing
Konsumentenverhalten
48
Brand management
32
Markenführung
32
Brand image
24
Markenimage
24
Luxury goods
23
Luxusgüter
23
Brand
19
Markenartikel
19
Australia
14
Australien
14
Beziehungsmarketing
9
Designation of origin
6
Emotion
6
Herkunftsbezeichnung
6
Tourism marketing
6
Tourismusmarketing
6
Brand extension
5
Copyright infringement
5
Destination management
5
Destinationsmanagement
5
Fashion
5
Holiday behaviour
5
Markentransfer
5
Mode
5
Perception
5
Tourism
5
Tourismus
5
Urheberrechtsverletzung
5
Urlaubsverhalten
5
Wahrnehmung
5
Advertising
4
Digital goods
4
Digitale Güter
4
Luxury brands
4
Werbung
4
Advertising effects
3
Attitude
3
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Online availability
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Undetermined
30
Free
3
Type of publication
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Article
50
Type of publication (narrower categories)
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Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
47
Book section
3
Reprint
1
Language
All
English
50
Author
All
Phau, Ian
Han, Heesup
107
Mattila, Anna S.
85
Brem, Alexander
79
Bruhn, Manfred
79
Homburg, Christian
75
Kumar, V.
70
Vrontis, Demetris
64
Gassmann, Oliver
63
Loureiro, Sandra Maria Correia
56
Hollebeek, Linda D.
53
Kraus, Sascha
53
Jang, Soocheong
52
Herrmann, Andreas
50
Walsh, Gianfranco
50
Matzler, Kurt
49
Herstatt, Cornelius
48
Piller, Frank T.
47
Bouncken, Ricarda B.
46
Bessant, John R.
45
Ratten, Vanessa
45
Bang, Nguyen
44
Frattini, Federico
44
Van Haverbeke, Wim
44
Verhoef, Peter C.
44
Gemünden, Hans Georg
43
Gierl, Heribert
43
Gil Saura, Irene
43
Dwivedi, Yogesh Kumar
42
Smith, Alan D.
42
Huber, Frank
41
Khare, Arpita
41
Ritala, Paavo
41
Füller, Johann
40
Hyun, Sunghyup Sean
40
Möslein, Kathrin
39
Palmatier, Robert W.
39
Verganti, Roberto
39
Chen, Jin
38
Daim, Tugrul U.
38
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Published in...
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Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Marketing intelligence & planning
6
Journal of business research : JBR
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Country of origin effect : looking back and moving forward
2
European journal of marketing : EJM
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : MM
1
Strategic change
1
The journal of consumer marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
50
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1
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
2
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
3
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
4
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
5
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
6
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
7
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
8
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
9
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
10
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
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