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~person:"Stafford, Marla Royne"
~subject:"Brand"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Search: subject_exact:"Impact of advertising"
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Werbewirkung
Advertising effects
16
Advertising
11
Werbung
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Consumer behaviour
8
Konsumentenverhalten
8
Gesundheit
5
Health
5
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3
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3
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3
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Product Placement
2
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Stafford, Marla Royne
Pelsmacker, Patrick de
43
Gierl, Heribert
42
Dens, Nathalie
28
Eisend, Martin
27
Taylor, Charles Raymond
23
Septianto, Felix
21
Reijmersdal, Eva A. van
20
Bellman, Steven
19
Yoon, Hye Jin
19
Chang, Chingching
18
Yoon, Sukki
18
Dahlén, Micael
17
Hudders, Liselot
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Torres, Ivonne M.
16
Phau, Ian
15
Rosengren, Sara
15
Roy, Subhadip
15
Tucker, Catherine
15
Varan, Duane
15
Muehling, Darrel D.
14
Rozendaal, Esther
14
Smit, Edith G.
14
Wilson, Rick T.
14
Choi, Yung Kyun
13
Pauwels, Koen
13
Wilbur, Kenneth C.
13
Bakir, Aysen
12
Chan, Kara
12
Evans, Nathaniel J.
12
Ford, John B.
12
Huh, Jisu
12
Ilicic, Jasmina
12
Kaiser, Harry M.
12
Kennedy, Rachel
12
Wu, Linwan
12
Bergkvist, Lars
11
Buijzen, Moniek
11
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Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
International journal of advertising : the review of marketing communications
2
Journal of current issues and research in advertising : JCIRA
2
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Psychology & marketing
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ECONIS (ZBW)
16
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1
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
2
The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
Saved in:
3
The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
;
Sheinin, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
Saved in:
4
How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa
;
Yoon, Sukki
;
Lee, Young Woo
;
Stafford, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
Saved in:
5
Why we need more replication studies to keep empirical knowledge in check : how reliable is truth in advertising research?
Stafford, Marla Royne
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011875483
Saved in:
6
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
7
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
8
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
9
Health consciousness or familiarity with supplement advertising : what drives attitudes toward dietary supplements?
Willis, Erin
;
Stafford, Marla Royne
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 130-147
Persistent link: https://www.econbiz.de/10011591719
Saved in:
10
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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