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~person:"Tanford, Sarah"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
26
Konsumentenverhalten
26
Beziehungsmarketing
13
Relationship marketing
13
Hotel industry
8
Hotellerie
8
Kundenbindungsprogramm
8
Loyalty program
8
Customer satisfaction
7
Kundenzufriedenheit
7
USA
6
United States
6
loyalty
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Perception
4
Wahrnehmung
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commitment
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Brand management
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Bundling strategy
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Dienstleistungsqualität
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Experiment
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Holiday behaviour
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Leistungsbündel
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Loyalty
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Markenführung
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Online retailing
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Online-Handel
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Preismanagement
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Pricing strategy
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Reisevermittler
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Service quality
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Switching behaviour
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Travel agency
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Urlaubsverhalten
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Viral marketing
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Virales Marketing
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Wechselverhalten
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reward programs
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social influence
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Tanford, Sarah
Han, Heesup
115
Belk, Russell W.
113
Grunert, Klaus G.
100
Mattila, Anna S.
97
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
84
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Gröppel-Klein, Andrea
49
Rock, Bram de
49
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
International journal of hospitality management
4
Journal of hospitality marketing & management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International journal of contemporary hospitality management
2
European journal of marketing : EJM
1
Journal of hospitality and tourism insights
1
Journal of retailing and consumer services
1
Journal of vacation marketing
1
The Cornell hospitality quarterly
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
26
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1
Effects of media portrayal on perceived cruise risk, image, and intentions
Book, Laura A.
;
Tanford, Sarah
;
Baloglu, Seyhmus
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014461320
Saved in:
2
When will consumers splurge on travel? : effective add-on selling strategies
Kim, Esther L.
;
Tanford, Sarah
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2416-2432
Persistent link: https://www.econbiz.de/10014446441
Saved in:
3
The windfall gain effect : using a surprise discount to stimulate add-on purchases
Kim, Esther L.
;
Tanford, Sarah
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547729
Saved in:
4
Turning discounts into profits : factors influencing online purchasing decisions for hotel add-on items
Kim, Esther L.
;
Tanford, Sarah
- In:
The Cornell hospitality quarterly
62
(
2021
)
4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10012624023
Saved in:
5
Family versus couples : how travel goal influences evaluations of bundled travel packages
Kim, Eun Joo
;
Tanford, Sarah
;
Choi, Choongbeom
- In:
Journal of vacation marketing
26
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012166129
Saved in:
6
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
7
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
8
Customer reviews are not always informative : the impact of effortful versus heuristic processing
Book, Laura A.
;
Tanford, Sarah
;
Chang, Wen
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 272-280
Persistent link: https://www.econbiz.de/10011808599
Saved in:
9
Online traveler reviews as social influence : price is no longer king
Book, Laura A.
;
Tanford, Sarah
;
Montgomery, Rhonda
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
3
,
pp. 445-475
Persistent link: https://www.econbiz.de/10011900488
Saved in:
10
How we complain : the effect of personality on consumer complaint channels
Berry, Riley
;
Tanford, Sarah
;
Montgomery, Rhonda
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10011912154
Saved in:
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