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~person:"Wiedmann, Klaus-Peter"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Internationales Marketing
Konsumentenverhalten
Marketingmanagement
Brand management
31
Markenführung
31
Consumer behaviour
17
Luxury goods
12
Luxusgüter
12
Markenpolitik
11
Brand image
8
Markenimage
8
Deutschland
7
Germany
7
Marketing
7
Brand
6
Markenartikel
6
Corporate reputation
4
Firmenimage
4
Verbraucherverhalten
4
Product design
3
Produktgestaltung
3
Automotive industry
2
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Brand architecture
2
Brand extension
2
Controlling
2
Corporate culture
2
Customer perceived value
2
Emotion
2
Empirical method
2
Empirische Methode
2
Erfolgsfaktor
2
Handelsmarke
2
Kfz-Industrie
2
Luxusgut
2
Markenarchitektur
2
Markentransfer
2
Market research
2
Marketing management
2
Marktforschung
2
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9
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English
11
German
6
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Wiedmann, Klaus-Peter
Melewar, T. C.
34
Keller, Kevin Lane
33
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Ko, Eunju
26
Bang, Nguyen
24
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
20
Burmann, Christoph
19
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Sarkar, Juhi Gahlot
18
Baumgarth, Carsten
17
Veloutsou, Cleopatra
17
Dawes, John
16
Batra, Rajeev
15
Fetscherin, Marc
15
Khan, Imran
15
Martínez-López, Francisco J.
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Romaniuk, Jenni
15
Valette-Florence, Pierre
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Paul, Justin
14
Septianto, Felix
14
Swoboda, Bernhard
14
Vrontis, Demetris
14
Casidy, Riza
13
Christodoulides, George
13
De Chernatony, Leslie
13
Foroudi, Pantea
13
He, Jiaxun
13
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Gottfried Wilhelm Leibniz Universität Hannover
1
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Schriftenreihe Marketing, Management
4
The journal of brand management : an international journal
3
Journal of business research : JBR
2
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing : ZFP ; journal of research and management
1
SpringerLink / Bücher
1
The journal of product & brand management
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ECONIS (ZBW)
17
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1
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
2
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
3
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
4
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
5
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
6
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
7
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
8
The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
Saved in:
9
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
10
Luxury marketing : a challenge for theory and practice
Wiedmann, Klaus-Peter
(
ed.
);
Hennigs, Nadine
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10014011384
Saved in:
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