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~person:"Wiedmann, Klaus-Peter"
~subject:"Markenführung"
~subject:"Theory"
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Markenführung
Theory
Consumer behaviour
73
Konsumentenverhalten
73
Deutschland
27
Germany
27
Luxury goods
20
Luxusgüter
20
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14
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12
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Wiedmann, Klaus-Peter
Huber, Frank
32
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Bauer, Hans H.
28
Anderson, Simon P.
27
Melewar, T. C.
26
Hruschka, Harald
25
Han, Heesup
24
Ko, Eunju
24
Sarkar, Abhigyan
23
Swoboda, Bernhard
23
Gierl, Heribert
22
Keller, Kevin Lane
22
Bang, Nguyen
21
Diamantopoulos, Adamantios
21
Mullainathan, Sendhil
21
Sheth, Jagdish N.
21
Kerschbamer, Rudolf
20
Guzman, Francisco
19
Herrmann, Andreas
19
Hollebeek, Linda D.
19
Inderst, Roman
19
MacInnis, Deborah J.
19
Postlewaite, Andrew
19
Bagozzi, Richard P.
18
Blundell, Richard W.
18
Dawes, John
18
Grunert, Klaus G.
18
Janssen, Maarten C. W.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Decker, Reinhold
17
Dubé, Jean-Pierre
17
Hildebrandt, Lutz
17
Veloutsou, Cleopatra
17
Belk, Russell W.
16
Dellaert, Benedict G. C.
16
Matsushima, Noriaki
16
Peitz, Martin
16
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Gottfried Wilhelm Leibniz Universität Hannover
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Schriftenreihe Marketing, Management
5
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
18
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1
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
2
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
3
When more information means less consumer acceptance of innovative food technologies
Walten, Levke
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
3
,
pp. 14-22
Persistent link: https://www.econbiz.de/10012542242
Saved in:
4
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
5
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
6
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
7
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
8
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
9
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
10
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
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