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~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
~type_genre:"Conference paper"
~type_genre:"Sammelwerk"
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Innovation
Marketingtheorie
Marketingmanagement
734
Marketing management
707
Marketing
214
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149
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148
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99
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99
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96
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Pilarczyk, Bogna
4
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4
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2
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2
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2
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2
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Wind, Yoram
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1
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1
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1
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1
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1
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1
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1
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1
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1
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15
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2
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1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
European Advertising Academy
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Frankreich / Ministère de l'Industrie et de la Recherche
1
Groupe de Sociologie du Travail <Paris>
1
Harvard Graduate School of Business Administration
1
IC-SIM <6., 2017, Paphos>
1
ICORIA <10, 2011, Berlin>
1
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
Institute for the Study of Business Markets
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Innovacionnoe Razvitie Rossijskoj Ėkonomiki <3, 2010, Moskau>
1
Moskovskij Gosudarstvennyj Universitet Ėkonomiki, Statistiki i Informatiki
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
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1
Szervezési és Vezetési Tudományos Társaság / Fiatalok Bizottsága
1
Verlag Dr. Kovač
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
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1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Proceedings series / American Marketing Association
5
Journal of marketing management : MM
4
Legends in marketing
4
Zeszyty naukowe
3
AMA educators' proceedings
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
International journal of technology marketing : IJTMkt
2
Advances in advertising research
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Australasian marketing journal
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business/Economics
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
European Advertising Academy
1
European journal of marketing : EJM
1
Forum Marketing & Management : Probleme, Konzepte, Lösungen
1
Gabler Research
1
Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration, Zürich
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International series in quantitative marketing
1
Journal of business research : JBR
1
Konferenzmaterial / Hochschule für Ökonomie, Berlin
1
Lecture notes in economics and mathematical systems : LNEMS
1
Marketing intelligence & planning
1
Marketing knowledge series
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Premier reference source
1
Routledge companions
1
SAGE library in marketing
1
Schriftenreihe zum Business Development
1
Series / American Marketing Association
1
Springer Proceedings in Business and Economics
1
Springer proceedings in business and economics
1
The journal of business & industrial marketing
1
The practice of management series
1
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
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ECONIS (ZBW)
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
3
New approaches for innovative business in the era of internet marketing and advertising
Tsekouropoulos, Georgios
(
ed.
);
Canavari, Maurizio
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012105470
Saved in:
4
Strategic innovative marketing : 6th IC-SIM, Pafos, Cyprus 2017
Sakas, Damianos P.
(
ed.
);
Nasiopoulos, Dimitrios K.
(
ed.
)
-
IC-SIM <6., 2017, Paphos>
-
2019
Persistent link: https://www.econbiz.de/10012049335
Saved in:
5
The interdependence between business development and brand management
Thaler, Verena
-
2018
Persistent link: https://www.econbiz.de/10011764253
Saved in:
6
Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016
Kavoura, Androniki
(
ed.
);
Sakas, Damianos P.
(
ed.
); …
-
International Conference on Strategic Innovative …
-
2017
Persistent link: https://www.econbiz.de/10011694366
Saved in:
7
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
8
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
9
Research handbook of innovation and creativity for marketing management
Shiu, Eric
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011638437
Saved in:
10
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
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