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~subject:"Analysis of variance"
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
~subject:"Messung"
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Analysis of variance
Arbeitsverhalten
Markenimage
Messung
Internal branding
158
Interne Markenführung
158
Brand management
34
Markenführung
34
Brand image
30
Deutschland
21
Germany
21
Corporate reputation
19
Firmenimage
19
Markenpolitik
19
Leadership
18
Personalführung
18
Personalmarketing
18
Unternehmenskultur
18
Corporate culture
17
HR marketing
17
Work behaviour
15
Internal communication
13
Interne Kommunikation
13
Brand equity
10
Internes Marketing
9
Markenwert
9
Mitarbeiter
9
Employee retention
8
Human Resource Management
8
International marketing
8
Internationales Marketing
8
Mitarbeiterbindung
8
Personalmanagement
8
B-to-B-Marketing
6
Beziehungsmarketing
6
Brand
6
Brand architecture
6
Business-to-business marketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenarchitektur
6
Markenartikel
6
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Undetermined
12
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3
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30
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9
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16
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16
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14
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14
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3
Collection of articles of several authors
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2
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1
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21
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Tomczak, Torsten
8
Esch, Franz-Rudolf
6
Bruhn, Manfred
3
Herrmann, Andreas
3
Wentzel, Daniel
3
Fischer, Alexander
2
Jackson, Ulrike
2
Kernstock, Joachim
2
Schnebelen, Stefanie
2
Strödter, Kristina
2
Wolf, Antje
2
Abratt, Russell
1
Afshardoost, Mona
1
Ali, Mohsin
1
Batt, Verena
1
Baumgarth, Carsten
1
Bendixen, Michael
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Binu Raj, Asha
1
Bookman, Sonia
1
Bosslet, Ronja
1
Bowden, Jana
1
Du Preez, Rose
1
Duh, Helen Inseng
1
Eichel, Verena
1
Eshaghi, Mohammad Sadegh
1
Fatima, Afsheen
1
Fritsch, Martha
1
Goller, Markus
1
Grace, Debra
1
Heitmann, Mark
1
Hesse, Andreas
1
Holzer, Matthias
1
Huang, Ching-Ying
1
Hultén, Peter
1
Häusler, Mariella
1
Jedecke, Michaela
1
Kalka, Regine
1
Kamalanabhan, T. J.
1
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of brand management : an international journal
2
Antecedents and outcomes of employee-based brand equity
1
Beiträge zum Produkt-Marketing
1
Corporate communications : an international journal
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Düsseldorf working papers in applied management and economics
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
European journal of marketing
1
European journal of marketing : EJM
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Global business review
1
Hamburger Schriften zur Marketingforschung
1
Innovative Markenführung und -implementierung
1
Journal of African business
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
Psychology & marketing
1
Schriften des Instituts für Entwicklung zukunftsfähiger Organisationen
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
Social partnerships and responsible business : a research handbook
1
SpringerLink / Bücher
1
The journal of product & brand management
1
The service industries journal
1
Thexis
1
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1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Internal branding of a university business through building and gaining from employee-based brand equity
Duh, Helen Inseng
;
Wara, Helen Uzezi
- In:
Journal of African business
25
(
2024
)
3
,
pp. 427-444
Persistent link: https://www.econbiz.de/10015049505
Saved in:
3
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
4
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
5
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
6
Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen
;
Nasir, Hafsa
;
Noor, Azeema Azeema
; …
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 90-105)
.
2022
Persistent link: https://www.econbiz.de/10013336146
Saved in:
7
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
8
Effects of internal branding management in a hospital context
Huang, Ching-Ying
;
Lai, Chia-Hsien
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 985-1006
Persistent link: https://www.econbiz.de/10012695306
Saved in:
9
Employee well-being through internal branding : an integrated approach for achieving employee-based brand outcomes
Binu Raj, Asha
- In:
Global business review
21
(
2020
)
4
,
pp. 1065-1086
Persistent link: https://www.econbiz.de/10012287543
Saved in:
10
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
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