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~subject:"Brand prominence"
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Brand prominence
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ECONIS (ZBW)
15
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1
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
2
The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
Saved in:
3
Artification strategies to improve luxury perceptions : the role of adding an artist name
Marin, Vicente
;
Barra, Cristóbal
;
Moyano, Jorge
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 496-505
Persistent link: https://www.econbiz.de/10013164371
Saved in:
4
Why luxury brands partner with artists
Joy, Annamma
;
Belk, Russell W.
- In:
The Oxford handbook of luxury business
,
(pp. 309-329)
.
2022
Persistent link: https://www.econbiz.de/10013273939
Saved in:
5
Luxury not for the masses : measuring inconspicuous luxury motivations
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
;
Babin, …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 509-523
Persistent link: https://www.econbiz.de/10013197924
Saved in:
6
Go loud or go home? : how power distance belief influences the effect of brand prominence on luxury goods purchase intention
Eugene Cheng-xi Aw
;
Chuah, Stephanie Hui-wen
;
Fazli, S. …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012430698
Saved in:
7
Journal of Brand Management : year end review 2020
Powell, Shaun M.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 623-628
Persistent link: https://www.econbiz.de/10012304009
Saved in:
8
Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets
Pino, Giovanni
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011980824
Saved in:
9
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
Kauppinen-Räisänen, Hannele
;
Björk, Peter
; …
- In:
Journal of business research : JBR
84
(
2018
),
pp. 72-81
Persistent link: https://www.econbiz.de/10011802742
Saved in:
10
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
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