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~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Corporate culture"
~subject:"Leadership"
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B-to-B-Marketing
Brand management
Corporate culture
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Internal branding
158
Interne Markenführung
158
Markenführung
33
Markenimage
30
Brand image
29
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21
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21
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19
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19
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19
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18
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18
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18
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17
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15
Work behaviour
15
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14
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14
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10
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9
Markenwert
9
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9
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Brand architecture
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Business-to-business marketing
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10
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4
Kernstock, Joachim
4
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3
Baumgarth, Carsten
2
Brexendorf, Tim Oliver
2
Brodbeck, Heinz
2
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2
Jenewein, Wolfgang
2
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2
Morhart, Felicitas
2
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2
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2
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1
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1
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1
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
8
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5
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3
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Brand the Future : systematische Markenentwicklung im B2B
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1
Erfolgsfaktor emotionales Kapital : Menschen begeistern, Ziele erreichen ; Tagungsband zum 6. DocNet Management Symposium [am 7. November 2008]
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
European journal of marketing : EJM
1
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1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business and organizational excellence : a review of research & best practices
1
Global business review
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
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1
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
1
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal for global business advancement : JGBA
1
Journal of African business
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
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Marketing : ZFP ; journal of research and management
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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ECONIS (ZBW)
65
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1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
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2
Internal branding of a university business through building and gaining from employee-based brand equity
Duh, Helen Inseng
;
Wara, Helen Uzezi
- In:
Journal of African business
25
(
2024
)
3
,
pp. 427-444
Persistent link: https://www.econbiz.de/10015049505
Saved in:
3
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
4
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
5
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
6
Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen
;
Nasir, Hafsa
;
Noor, Azeema Azeema
; …
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 90-105)
.
2022
Persistent link: https://www.econbiz.de/10013336146
Saved in:
7
Knowledge-sharing culture and employee-based brand equity
Bashir, Mohsin
;
Bhutta, M Khurrum S.
;
Shahi, Saman Goher
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 119-137)
.
2022
Persistent link: https://www.econbiz.de/10013336150
Saved in:
8
Reviewing the employee branding process to gain firm competitive advantage
Shabbir, Rizwan
;
Gulzar, Muhammad Awais
;
Samin, Tanzila
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 168-185)
.
2022
Persistent link: https://www.econbiz.de/10013336157
Saved in:
9
Effects of internal branding management in a hospital context
Huang, Ching-Ying
;
Lai, Chia-Hsien
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 985-1006
Persistent link: https://www.econbiz.de/10012695306
Saved in:
10
Employee well-being through internal branding : an integrated approach for achieving employee-based brand outcomes
Binu Raj, Asha
- In:
Global business review
21
(
2020
)
4
,
pp. 1065-1086
Persistent link: https://www.econbiz.de/10012287543
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