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~subject:"Beziehungsmarketing"
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Search: isPartOf:"Journal of Business Strategy"
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Journal of business strategy
19
The journal of business strategy
8
The IUP journal of business strategy : IJBS
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ECONIS (ZBW)
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11
Demand chain management : enhancing customer lifetime value through integration of marketing and supply chain management
Madhani, Pankaj M.
- In:
The IUP journal of business strategy : IJBS
12
(
2015
)
3
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011412145
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12
Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
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13
Customers as creative resources : their influence on firm freedom
Plé, Loı̈c
;
Lecocq, Xavier
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 11-22
Persistent link: https://www.econbiz.de/10011407015
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14
Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent
- In:
Journal of business strategy
35
(
2014
)
5
,
pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
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15
Customer-oriented organizations : a framework for innovation
Mukerjee, Kaushik
- In:
Journal of business strategy
34
(
2013
)
3
,
pp. 49-56
Persistent link: https://www.econbiz.de/10009761829
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16
We promise! : customer charters expand guarantees
McColl, Rod
- In:
Journal of business strategy
34
(
2013
)
6
,
pp. 11-18
Persistent link: https://www.econbiz.de/10010231383
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17
Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
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18
The booster zone : how to accelerate growth with strategic customers
Senn, Christoph
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009678309
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19
Whose customers are they?
Jackson, Stuart E.
- In:
Journal of business strategy
32
(
2011
)
3
,
pp. 47-49
Persistent link: https://www.econbiz.de/10009160062
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20
The service-enabled customer experience : a jump-start to competitive advantage
Gopalani, Anees
;
Shick, Kevin
- In:
Journal of business strategy
32
(
2011
)
3
,
pp. 4-12
Persistent link: https://www.econbiz.de/10009160067
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