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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Nonprofit marketing
887
Nonprofit-Marketing
887
Nonprofit-Organisation
301
Nonprofit organization
292
Fundraising
214
Deutschland
185
Germany
180
Marketingmanagement
162
Marketing management
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113
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112
Marketing
102
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87
Markenführung
87
Charity
82
Wohltätigkeit
81
USA
78
United States
77
Consumer behaviour
72
Konsumentenverhalten
72
Gemeinnützige Organisation
71
Charitable organization
69
Nonprofit management
65
Nonprofit-Management
65
Relationship marketing
64
Online-Marketing
48
Öffentlichkeitsarbeit
48
Public relations
47
Internet marketing
46
Theorie
43
Theory
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Advertising effects
40
Werbewirkung
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Students
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Studierende
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Markenimage
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German
22
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Helmig, Bernd
5
Boenigk, Silke
2
Casidy, Riza
2
Downing, Steve
2
Money, Arthur H.
2
Money, Kevin
2
Acebrón, Laurentino Bello
1
Andrlic, Berislav
1
Ayer, Steven
1
Ayoubi, Rami M.
1
Azizi, Kathryn
1
Besana, Angela
1
Bigné Alcañiz, J. Enrique
1
Bolat, Elvira
1
Boonlert Watjatrakul
1
Bornholdt, Martin
1
Bowden, Jana
1
Brown, Allison D.
1
Bruhn, Manfred
1
Budic, Hrvoje
1
Carpenter, Kathryn
1
Carvalho, Sergio W.
1
Cauberghe, Veroline
1
Choi, Sangmi
1
Clement, Michel
1
Curran, Ross
1
Currás-Pérez, Rafael
1
Dietrich, Martin
1
Duarte, Paulo
1
El Alfy, Shahira
1
Esposito, Annamaria
1
Ford, John B.
1
Franken, Birgit
1
Franz, Arne
1
García, Marta Rey
1
Geegan, Sarah A.
1
George, Ansley M.
1
González, Luis Ignacio Álvarez
1
Grumbein, Adriane
1
Gulliver, Stephen R.
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Berliner Kommunikations-Forum
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Journal of marketing for higher education
4
Journal of nonprofit & public sector marketing
4
International journal of nonprofit & voluntary sector marketing
3
International review on public and non-profit marketing
3
Nonprofit and voluntary sector quarterly
3
Nonprofit management & leadership
2
Psychology & marketing
2
Alumni-Schriftenreihe
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Australasian marketing journal
1
Beiträge zur Marketingwissenschaft : Arbeitspapiere
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Europäische Hochschulschriften / 5
1
Fundraising-Studien : zu Kunst und Kultur der Gabe
1
FÖV discussion papers
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Hamburger Schriften zur Marketingforschung
1
Health care management review : HCM review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of philanthropy and marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research
1
Journal of strategic marketing
1
Leadership in nonprofit organizations ; Vol. 2
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Management working paper
1
Marketing in the cyber era : strategies and emerging trends
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
1
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
1
Stand und Perspektiven der Öffentlichen Betriebswirtschaftslehre II : Festschrift für Prof. Peter Eichhorn anlässlich seiner Emeritierung
1
Tendenzen im Dienstleistungsmarketing : vom Marketing zum Management ; [enthält Beiträge, die im Juni 2002 auf dem 9. Dienstleistungsmarketing-Workshop in Hagen präsentiert und diskutiert wurden]
1
The Routledge companion to nonprofit marketing
1
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ECONIS (ZBW)
65
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1
Improving blood donor retention and donor relationships with past donation use appeals
Shehu, Edlira
;
Clement, Michel
;
Winterich, Karen Page
- In:
Journal of service research
27
(
2024
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10014580509
Saved in:
2
Volunteer omnichannel behavior in nonprofit organizations : key antecedents and implications for management
Mato-Santiso, Vanessa
;
Rey-García, Marta
; …
- In:
Nonprofit management & leadership
34
(
2023
)
2
,
pp. 433-463
Persistent link: https://www.econbiz.de/10014471375
Saved in:
3
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
4
The influence of perceived relationship quality on donor behavior in the context of charitable nonprofit organizations established by professional sport entities
Kim, Minhong
;
Yoon, Youngmin
;
Zhang, James J.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 119-146
Persistent link: https://www.econbiz.de/10014567153
Saved in:
5
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
6
It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Besana, Angela
;
Esposito, Annamaria
;
Vannini, Maria Cristina
- In:
International journal of entrepreneurship and small …
48
(
2023
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10014311161
Saved in:
7
Non-profit organization's innovative donor management-the identification of salient factors that drive donor loyalty
Middleton, Gilroy Hughdonald
;
Lee, Hyoung Tark
- In:
Asia Pacific journal of innovation and entrepreneurship …
14
(
2020
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012548981
Saved in:
8
Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
-
2020
Persistent link: https://www.econbiz.de/10012310817
Saved in:
9
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
10
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
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