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~subject:"Brand"
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Search: subject:"Prominence"
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Brand
Konsumentenverhalten
54
Consumer behaviour
53
Brand image
33
Markenimage
33
Prominence
30
Brand management
27
Markenführung
27
prominence
25
Brand prominence
22
Advertising effects
17
Werbewirkung
17
Theorie
14
Internet marketing
13
Online-Marketing
13
Theory
13
Luxury goods
12
Luxusgüter
12
Markenartikel
12
Product placement
11
Experiment
10
Product Placement
10
Suchtheorie
10
brand prominence
10
Informationskosten
9
Search theory
9
Advertising
8
Information costs
8
Decision
7
Entscheidung
7
Werbung
7
Game theory
6
Social Web
6
Social web
6
Spieltheorie
6
consumer search
6
insiders
6
mergers
6
outsiders
6
Branding
5
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Undetermined
10
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Article
12
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12
Aufsatz in Zeitschrift
12
Language
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English
12
Author
All
Phau, Ian
2
Bang, Hye Jin
1
Baumgarth, Carsten
1
Boman, Laura
1
Butcher, Luke
1
Cakici, N. Meltem
1
Cheah, Isaac
1
Choi, Dongwon
1
Chong, Calvin
1
Dens, Nathalie
1
Ekinci, Yuksel
1
Gregory, Gary
1
Guerra, Luis
1
Hewage, Ganga S. Urumutta
1
Japutra, Arnold
1
Keib, Kate M.
1
Khalifa, Dina
1
Klapper, Daniel
1
Klucarova, Sona
1
Kostyra, Daniel
1
Lee, Yen-I
1
Lu, Lu
1
Miller, Ryan
1
Ngo, Liem Viet
1
Pelsmacker, Patrick de
1
Powell, Shaun M.
1
Saxena, Deepak
1
Shimul, Anwar Sadat
1
Shukla, Paurav
1
Simkin, Lyndon
1
Teah, Min
1
Verhellen, Yann
1
Wojdynski, Bartosz W.
1
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The journal of brand management : an international journal
2
Arts marketing : an international journal ; AM
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
12
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12
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1
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
2
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
3
Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet
;
Gregory, Gary
;
Miller, Ryan
;
Lu, Lu
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10013384444
Saved in:
4
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
5
The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
Hewage, Ganga S. Urumutta
;
Klucarova, Sona
;
Boman, Laura
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10012627133
Saved in:
6
Journal of Brand Management : year end review 2020
Powell, Shaun M.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 623-628
Persistent link: https://www.econbiz.de/10012304009
Saved in:
7
How brand disclosure timing and brand
prominence
influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
8
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
Brand
prominence
in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
10
Antecedents and outcomes of brand
prominence
on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
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