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~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
~subject:"Neuseeland"
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Search: person:"Beverland, Michael"
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Business-to-business marketing
Consumer behaviour
Neuseeland
Brand management
18
Konsumentenverhalten
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17
New Zealand
14
Brand
9
Markenartikel
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English
34
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Beverland, Michael B.
25
Beverland, Michael
9
Lindgreen, Adam
7
Farrelly, Francis
6
Oppewal, Harmen
4
Sands, Sean
4
Cankurtaran, Pinar
3
Napoli, Julie
3
Dobele, Angela
2
Farrelly, Francis J.
2
Healy, Michael J.
2
Lim, Elison Ai Ching
2
Micheli, Pietro
2
Ahuvia, Aaron
1
Bove, Liliana L.
1
Chung, Emily
1
Dickinson, Sonia J.
1
Dickinson-Delaporte, Sonia
1
Eckhardt, Giana M.
1
Healy, Michael John
1
Kates, Steven M.
1
LaPlaca, Peter J.
1
Lockshin, Lawrence S.
1
Loussaïef, Leila
1
Quester, Pascale G.
1
Shankar, Avi
1
Thomas, Samantha L.
1
Vanhamme, Joe͏̈lle
1
Westberg, Kate
1
Wijk, Robert van
1
Wilner, Sarah J. S.
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Yap, Jo En
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
3
Market orientation : transforming food and agribusiness around the customer
3
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Business horizons
1
Food policy : economics planning and politics of food and agriculture
1
Handbook of niche marketing : principles and practice
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of East-West business
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Marketing intelligence & planning
1
Memorable customer experiences : a research anthology
1
Psychology & marketing
1
Research in consumer behavior
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
34
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1
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
2
A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Loussaïef, Leila
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013257861
Saved in:
3
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
4
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar
;
Beverland, Michael B.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Saved in:
5
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
6
The unintended normalization of gambling : family identity influences on the adoption of harmful consumption practices
Westberg, Kate
;
Beverland, Michael B.
;
Thomas, Samantha L.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 426-443
Persistent link: https://www.econbiz.de/10011791105
Saved in:
7
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
8
Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.
;
Micheli, Pietro
;
Farrelly, Francis J.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
Saved in:
9
How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
Saved in:
10
The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Saved in:
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