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~subject:"Business-to-business marketing"
~subject:"Neuseeland"
~type_genre:"Article in journal"
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Search: person:"Beverland, Michael"
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Business-to-business marketing
Neuseeland
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
8
Markenführung
8
B-to-B-Marketing
6
Brand image
6
Markenimage
6
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Australien
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Supplier relationship management
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Design thinking
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English
12
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Beverland, Michael B.
8
Beverland, Michael
4
Lindgreen, Adam
4
Cankurtaran, Pinar
1
Eckhardt, Giana M.
1
Farrelly, Francis
1
Farrelly, Francis J.
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LaPlaca, Peter J.
1
Micheli, Pietro
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Napoli, Julie
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Sands, Sean
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Shankar, Avi
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Food policy : economics planning and politics of food and agriculture
1
Journal of East-West business
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
12
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1
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
2
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar
;
Beverland, Michael B.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Saved in:
3
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
4
Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.
;
Micheli, Pietro
;
Farrelly, Francis J.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
Saved in:
5
Unpacking value creation and delivery : orientation, capabilities, practices, and outcomes
Beverland, Michael B.
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 8-10
Persistent link: https://www.econbiz.de/10009513234
Saved in:
6
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
Saved in:
7
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
8
What makes a good case study? : a positivist review of qualitative case research published in Industrial Marketing Management, 1971 - 2006
Beverland, Michael
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10003954481
Saved in:
9
Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10003469135
Saved in:
10
Can cooperatives brand? : exploring the interplay between cooperative structure and sustained brand marketing success
Beverland, Michael
- In:
Food policy : economics planning and politics of food …
32
(
2007
)
4
,
pp. 480-495
Persistent link: https://www.econbiz.de/10003463776
Saved in:
1
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