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~subject:"Consumer behaviour"
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Search: subject:"Advertising literacy"
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Consumer behaviour
Advertising
20
Advertising effects
20
Werbewirkung
20
Werbung
20
Children
16
Konsumentenverhalten
16
Internet marketing
15
Online-Marketing
15
Advertising literacy
13
Kinder
13
Target group
12
Zielgruppe
12
Analphabetismus
8
Illiteracy
8
advertising literacy
8
Jugendliche
6
Youth
6
Computerspiel
4
Video game
4
Fernsehwerbung
3
Social Web
3
Social web
3
Television advertising
3
Advergames
2
Advertising literacy training
2
Awareness campaign
2
Brand management
2
Co-creation
2
Cognition
2
Cognitive advertising literacy
2
Corporate disclosure
2
Earned media
2
Eltern
2
Influencer marketing
2
Kognition
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
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11
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3
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Article
16
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English
16
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Hudders, Liselot
4
Cauberghe, Veroline
2
De Jans, Steffi
2
Lawlor, Margaret-Anne
2
Aparicio-Valverde, Mireia
1
Boerman, Sophie C.
1
Brady, Mairead
1
Cauberghe, Verolien
1
Cornelis, Erlinde
1
Dunne, Áine
1
Feng, Yang
1
Fernandes, Juliana
1
García-Béjar, Ligia
1
Hajduova, Zuzana
1
Hutmanova, Nikoleta
1
Jurca, Maria Alina
1
Jusko, Lubor
1
Leopold, Joy K.
1
Lou, Chen
1
Ma, Wenjuan
1
Madlberger, Maria
1
Mar Pàmies, Maria del
1
McLeay, Fraser
1
Miguélez-Juan, Blanca
1
Molitoris, Ludovít
1
Nelson, Michelle R.
1
Núñez-Gómez, Patricia
1
Oates, Caroline J.
1
Panic, Katarina
1
Pauw, Pieter de
1
Peter, Paula C.
1
Reijmersdal, Eva A. van
1
Robayo-Pinzon, Oscar
1
Rojas-Berrio, Sandra
1
Rowley, Jennifer
1
Rozendaal, Esther
1
Ryan, Gerard
1
Segev, Sigal
1
Smith, Sheli
1
Sweeney, Emma
1
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International journal of advertising : the review of marketing communications
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Marketing i menedžment innovacij : m&mi
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
16
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The influence of advertising on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana
;
Hutmanova, Nikoleta
;
Jusko, Lubor
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
Saved in:
4
Teenagers' moral
advertising
literacy
in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
5
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
6
A sponsorship disclosure is not enough? : how
advertising
literacy
intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
Saved in:
7
Advertising
literacy
training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
8
When consumers learn to spot deception in advertising : testing a literacy intervention to combat greenwashing
Fernandes, Juliana
;
Segev, Sigal
;
Leopold, Joy K.
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1115-1149
Persistent link: https://www.econbiz.de/10012395645
Saved in:
9
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
10
How
advertising
literacy
training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
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