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~subject:"Consumer behaviour"
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Consumer behaviour
Business-to-business marketing
3,518
B-to-B-Marketing
3,458
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1,605
Supplier relationship management
1,605
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856
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785
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Homburg, Christian
5
Klarmann, Martin
5
Mohan, Mayoor
5
Brown, Brian P.
4
Casidy, Riza
4
Nyadzayo, Munyaradzi W.
4
Bush, Alan J.
3
Johnston, Wesley J.
3
Krafft, Manfred
3
Moncrief, William C.
3
Rangarajan, Deva
3
Russo, Ivan
3
Aarikka-Stenroos, Leena
2
Adhikari, Atanu
2
Anaza, Nwamaka A.
2
Aspara, Jaakko
2
Backhaus, Klaus
2
Baumgarth, Carsten
2
Bilgin, Pinar
2
Bosukonda, Narendra
2
Brown, Brian
2
Burnaz, Sebnem
2
Buvaneswari, P. S.
2
Caigny, Arno de
2
Chugh, Richa
2
Cobelli, Nicola
2
Confente, Ilenia
2
Coussement, Kristof
2
Ferguson, Jodie L.
2
Gligor, David M.
2
Grant, David B.
2
Holmlund, Maria
2
Jayawardhena, Chanaka
2
Keränen, Joona
2
Kowalkowski, Christian
2
Kuppelwieser, Volker
2
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2
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2
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International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
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2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Springer Fachmedien Wiesbaden
1
Universität Ulm
1
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Industrial marketing management : the international journal for industrial and high-tech firms
56
The journal of business & industrial marketing
25
Journal of business research : JBR
14
Journal of business-to-business marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of personal selling & sales management : JPSSM
4
SpringerLink / Bücher
4
European journal of marketing : EJM
3
Journal of Consumer Marketing
3
Journal of retailing and consumer services
3
Journal of Business & Industrial Marketing
2
Journal of marketing analytics : JMA
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Research
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Total quality management & business excellence
2
Advances in electronic marketing
1
Asia Pacific business review
1
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Beiträge zur empirischen Marketing- und Vertriebsforschung / Research
1
Berichte aus der Betriebswirtschaft
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Business Guides on the Go
1
Business strategy and the environment
1
Business-to-Business-Marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Challenges for the trade of Central and Southeast Europe
1
Cogent business & management
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European Journal of Marketing
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Finance India : the quarterly journal of Indian Institute of Finance
1
Gabler Edition Wissenschaft / Business-to Business Marketing
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ECONIS (ZBW)
218
Other ZBW resources
8
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101
The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van
;
Matthyssens, Paul
;
Weele, Arjan J. van
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
Saved in:
102
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
103
business-to-business
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
104
business-to-business
Huang, Ping-Lung
;
Lee, Bruce C. Y.
;
Chen, Ching-Chin
- In:
Total quality management & business excellence
30
(
2019
)
13
,
pp. 1449-1465
Persistent link: https://www.econbiz.de/10012199896
Saved in:
105
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
106
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
107
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
108
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
109
Identifying the right solution customers : a managerial methodology
Windler, Katharina
;
Jüttner, Uta
;
Michel, Stefan
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 173-186
Persistent link: https://www.econbiz.de/10011672093
Saved in:
110
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
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