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~subject:"Electronic Commerce"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Marketingtheorie"
~subject:"Social web"
~type_genre:"Reprint"
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Search: "Customer relationship management"
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Electronic Commerce
Kundenzufriedenheit
Markenimage
Marketingtheorie
Social web
Beziehungsmarketing
47
Relationship marketing
47
Consumer behaviour
9
Konsumentenverhalten
9
Marketing management
8
Marketingmanagement
8
Brand management
7
Markenführung
7
Brand
6
Dienstleistungsqualität
6
Markenartikel
6
Service quality
6
Customer satisfaction
5
Dienstleistungsmarketing
4
Lieferantenmanagement
4
Marketing
4
Services marketing
4
Strategic management
4
Strategisches Management
4
Supplier relationship management
4
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3
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3
Marketing theory
3
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3
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3
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3
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3
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2
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2
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2
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2
IT-gestütztes Marketing
2
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2
Key-Account-Management
2
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2
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2
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Reprint
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7,204
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7,204
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698
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698
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299
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228
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211
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129
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128
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125
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106
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79
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79
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70
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70
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41
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40
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27
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24
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19
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14
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13
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12
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8
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Grönroos, Christian
2
Almquist, Eric
1
Baker, Jeff
1
Fang, Shyh-Rong
1
Gassenheimer, Jule B.
1
Glynn, Simon E.
1
Heskett, James L.
1
Hogan, Suzanne
1
Houston, Franklin S.
1
Jap, Sandy D.
1
Jih, Wen-jang Kenny
1
Jones, Thomas O.
1
Lee, Su-fang
1
Loveman, Gary W.
1
Roth, Martin S.
1
Sasser, W. E.
1
Schlesinger, Leonard A.
1
Song, Jaeki
1
Wind, Yoram
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Harvard Graduate School of Business Administration
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Major theoretical debates and contemporary issues in marketing theory
2
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1
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1
International marketing ; Vol. 2
1
Marketing-mix strategies - product strategy and promotion strategy
1
Relational and functional integration
1
Strategic information systems ; Vol. 3
1
The results-driven manager series
1
Transforming e-business practices and applications : emerging technologies and concepts
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ECONIS (ZBW)
11
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1
Investigating the impact of
customer
relationship
management
practices of e-commerce on online customer's web site satisfaction : a model-building approach
Lee, Su-fang
;
Jih, Wen-jang Kenny
;
Fang, Shyh-Rong
-
2010
Persistent link: https://www.econbiz.de/10003911045
Saved in:
2
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
3
Exploring decision rules for sellers in business-to-consumer (B2C) internet auctions
Baker, Jeff
;
Song, Jaeki
- In:
Transforming e-business practices and applications : …
,
(pp. 139-160)
.
2010
Persistent link: https://www.econbiz.de/10003925135
Saved in:
4
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
5
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
6
The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle
Jap, Sandy D.
-
2009
Persistent link: https://www.econbiz.de/10003836363
Saved in:
7
Marketing and exchange
Houston, Franklin S.
;
Gassenheimer, Jule B.
-
2008
Persistent link: https://www.econbiz.de/10003610474
Saved in:
8
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
9
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
Saved in:
10
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
1
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