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~subject:"Firmenimage"
~subject:"Markenimage"
~subject:"Retail trade"
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Search: "European journal of marketing : EJM"
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Consumer behaviour
348
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Marketing management
129
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125
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Balmer, John M. T.
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3
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European journal of marketing : EJM
171
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ECONIS (ZBW)
171
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131
Corporate marketing in the stock market : the impact of company identification on individuals' investment behaviour
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1446-1469
Persistent link: https://www.econbiz.de/10009378623
Saved in:
132
The role of other customer effect in corporate marketing : its impact on corporate image and consumer-company identification
Karaosmanoǧlu, Elif
;
Elmadağ Baş, Ayşe Banu
;
Zhang, …
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1416-1445
Persistent link: https://www.econbiz.de/10009378630
Saved in:
133
The nexus between ethical corporate marketing, ethecal corporate identity and corporate social responsibility : an internal organisational perspective
Powell, Shaun M.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1365-1379
Persistent link: https://www.econbiz.de/10009378664
Saved in:
134
Corporate social responsibility : a corporate marketing perspective
Hildebrand, Diogo
;
Sen, Sankar
;
Bhattacharya, C. B.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1353-1364
Persistent link: https://www.econbiz.de/10009378691
Saved in:
135
Conceptualising the influence of corporate image on country image
Lopez, Carmen
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1601-1641
Persistent link: https://www.econbiz.de/10009539450
Saved in:
136
Country and firm level factors in international retail expansion
Chan, Polly
;
Finnegan, Carol
;
Sternquist, Brenda J.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 1005-1022
Persistent link: https://www.econbiz.de/10009231663
Saved in:
137
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Saved in:
138
The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects
Bian, Xuemei
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 191-216
Persistent link: https://www.econbiz.de/10009007616
Saved in:
139
The role of mixed emotions in consumer behaviour : investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 104-132
Persistent link: https://www.econbiz.de/10009007631
Saved in:
140
Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes
Aspara, Jaakko
;
Tikkanen, Henrikki
;
Pöntiskoski, Erik
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 596-630
Persistent link: https://www.econbiz.de/10009010607
Saved in:
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