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~subject:"Globalization"
~subject:"International marketing"
~type_genre:"Bibliografie"
~type_genre:"Reprint"
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Search: subject_exact:"Marketing-Kommunikation"
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Globalization
International marketing
Marketing management
148
Marketingmanagement
148
Marketing
25
Marketing theory
20
Marketingtheorie
20
USA
18
United States
18
Internationales Marketing
17
Brand management
16
Markenführung
16
Theorie
14
Theory
14
Consumer behaviour
13
Konsumentenverhalten
13
Strategic management
12
Strategisches Management
12
Beziehungsmarketing
10
Relationship marketing
10
Advertising
8
Brand image
8
Markenimage
8
Werbung
8
Firm performance
7
Unternehmenserfolg
7
Brand
6
Competitive strategy
6
Markenartikel
6
Market research
6
Marktforschung
6
Wettbewerbsstrategie
6
Globalisierung
5
Innovation
5
Market entry
5
Markteintritt
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Selling
5
Verkauf
5
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Article
13
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5
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Bibliografie
Reprint
Article in journal
378
Aufsatz in Zeitschrift
378
Aufsatz im Buch
115
Book section
115
Lehrbuch
57
Hochschulschrift
47
Textbook
43
Thesis
42
Collection of articles of several authors
38
Sammelwerk
38
Graue Literatur
37
Non-commercial literature
37
Bibliografie enthalten
30
Bibliography included
30
Aufsatzsammlung
26
Case study
18
Fallstudie
18
Konferenzschrift
9
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8
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8
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7
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7
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7
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5
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5
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3
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3
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3
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3
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2
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2
Konferenzbeitrag
2
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2
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2
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1
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1
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English
16
German
2
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Jacobs, Laurence W.
2
Samli, A. Coskun
2
Wills, James R.
2
Ahsen, Anette von
1
Bruhn, Manfred
1
Cadogan, John W.
1
Diamantopoulos, Adamantios
1
Douglas, Susan P.
1
Gregory, Gary
1
Hill, John S.
1
Hüttner, Manfred
1
Iyer, Ramesh T.
1
Jain, Subhash C.
1
Karavdic, Munib
1
Keegan, Warren J.
1
Koh, Anthony C.
1
Meffert, Heribert
1
Naidu, G. M.
1
Onkvisit, Sak
1
Perlmutter, Howard V.
1
Piercy, Nigel
1
Prasad, V. K.
1
Quelch, John A.
1
Ramamurthy, K.
1
Roth, Martin S.
1
Schlegelmilch, Bodo B.
1
Shaw, John J.
1
Solberg, Carl Arthur
1
Wehrle, Friedrich
1
Wilkinson, John
1
Wind, Yoram
1
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Published in...
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International marketing ; Vol. 1
4
International marketing ; Vol. 2
3
International marketing ; Vol. 3
2
Macromarketing - a global focus ; Vol. 2
1
Major theoretical debates and contemporary issues in marketing theory
1
Small business exporting: adoption of innovation
1
The Jossey-Bass business & management series
1
The impact of theory on representations of the consumer and the marketing organisation
1
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Source
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ECONIS (ZBW)
18
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1
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10
of
18
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date (newest first)
date (oldest first)
1
Export strategy : key markets vs market spreading
Piercy, Nigel
-
2009
Persistent link: https://www.econbiz.de/10003833598
Saved in:
2
Fair trade : dynamic and dilemmas of a market oriented global social movement
Wilkinson, John
-
2009
Persistent link: https://www.econbiz.de/10003876308
Saved in:
3
Relationships among organisational characteristics, marketing strategy and export performance
Koh, Anthony C.
-
2008
Persistent link: https://www.econbiz.de/10003655296
Saved in:
4
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
Saved in:
5
A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655501
Saved in:
6
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
7
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
8
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
Saved in:
9
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
10
International direct marketing strategies : a US-European comparison
Iyer, Ramesh T.
;
Hill, John S.
-
2008
Persistent link: https://www.econbiz.de/10003657427
Saved in:
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