//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Hotel industry"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Hotel industry
Viral marketing
3,982
Virales Marketing
3,958
Consumer behaviour
2,344
Konsumentenverhalten
2,344
Social Web
1,800
Social web
1,800
Internet marketing
1,491
Online-Marketing
1,486
Online retailing
775
Online-Handel
775
Beziehungsmarketing
600
Relationship marketing
600
Customer satisfaction
553
Kundenzufriedenheit
552
E-commerce
409
Electronic Commerce
409
Brand image
395
Markenimage
395
Brand management
365
Markenführung
365
Dienstleistungsqualität
352
Service quality
352
Personalization
250
Personalisierung
248
social media
237
Confidence
229
Vertrauen
228
Social media
227
Advertising effects
222
Werbewirkung
222
Hotellerie
211
eWOM
209
Social network
207
Data mining
206
Soziales Netzwerk
206
Data Mining
205
word of mouth
203
Emotion
196
Internet
178
more ...
less ...
Online availability
All
Undetermined
148
Free
15
Type of publication
All
Article
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
208
Aufsatz in Zeitschrift
208
Aufsatz im Buch
3
Book section
3
Language
All
English
209
German
2
Author
All
Law, Chun Hung Roberts
11
Xie, Karen L.
7
Xiang, Zheng
5
Ye, Qiang
5
Han, Heesup
4
Kim, Jong Min
4
Du, Qianzhou
3
Fan, Weiguo
3
Gao, Baojun
3
Gil Saura, Irene
3
Jeong, Miyoung
3
Kim, Woo Gon
3
Law, Rob
3
Ma, Yufeng
3
Moliner-Velázquez, Beatriz
3
Schuckert, Markus
3
So, Kevin Kam Fung
3
Sparks, Beverley
3
Yu, Jongsik
3
Zhang, Ziqiong
3
Ahmad, Wasim
2
Anusree, M. R.
2
Armas-Cruz, Yaiza
2
Baah, Nancy Grace
2
Berezina, Katerina
2
Bilgihan, Anil
2
Binh Giang Nguyen
2
Browning, Victoria
2
Chen, Kuanchin
2
Chow, Cheris W. C.
2
Cobanoglu, Cihan
2
D'Acunto, David
2
Fong, Lawrence Hoc Nang
2
Fuentes-Blasco, Maria
2
Gallivan, Michael
2
Gil-Soto, Esperanza
2
Ha Nguyen Thi Thu
2
Han, Jeongsoo
2
Hu, Ya-Han
2
Jai, Tun-Min Catherine
2
more ...
less ...
Published in...
All
International journal of hospitality management
46
Tourism management : research, policies, practice
19
Journal of hospitality marketing & management
16
International journal of contemporary hospitality management
14
Journal of travel and tourism marketing
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Tourism management perspectives : TMP
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of vacation marketing : an international journal
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Journal of business research : JBR
3
Journal of hospitality and tourism insights
3
Psychology & marketing
3
Service business
3
Enlightening tourism : ET ; a pathmaking journal
2
Information technology & tourism
2
International journal of leisure and tourism marketing : IJLTM
2
Journal of electronic commerce research : JECR
2
Journal of retailing and consumer services
2
Journal of vacation marketing
2
The Cornell hospitality quarterly
2
Tourism review : the official journal of the AIEST
2
Academy of Management journal : AMJ
1
Administrative Sciences : open access journal
1
Asia Pacific journal of marketing and logistics
1
Cogent business & management
1
Corporate social responsibility and environmental management
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Economic review : journal of economics & business
1
Electronic commerce research
1
European journal of management and business economics : EJM&BE
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
1
International journal of business & management : IJoBM
1
International journal of business information systems : IJBIS
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurship and innovation management : IJEIM
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
more ...
less ...
Source
All
ECONIS (ZBW)
211
Showing
91
-
100
of
211
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Same-day discounting’s effect on consumers’ evaluations of a hotel
Seo, Kwanglim
- In:
Journal of revenue and pricing management
18
(
2019
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10012056701
Saved in:
92
Embedding eWOM into efficiency DEA modelling : an application to the hospitality sector
Mariani, Marcello M.
;
Visani, Franco
- In:
International journal of hospitality management
80
(
2019
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012058597
Saved in:
93
Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews
Ali Ahani
;
Nilashi, Mehrbakhsh
;
Bin Ibrahim, Othman
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 52-77
Persistent link: https://www.econbiz.de/10012058610
Saved in:
94
The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 9-18
Persistent link: https://www.econbiz.de/10011981826
Saved in:
95
Inconsistent behavior in online consumer reviews : the effects of hotel attribute ratings on location
Mellinas, Juan Pedro
;
Nicolau, Juan L.
;
Park, Sangwon
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 421-427
Persistent link: https://www.econbiz.de/10011987953
Saved in:
96
Satisfaction and positive emotions : a comparison of the influence of hotel guests' beliefs and attitudes on their satisfaction and emotions
Sukhu, Anupama
;
Choi, Hyeyoon
;
Bujisic, Milos
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 51-63
Persistent link: https://www.econbiz.de/10011988431
Saved in:
97
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
98
Estimating deception in consumer reviews based on extreme terms : comparison analysis of open vs. closed hotel reservation platforms
Moon, Sangkil
;
Kim, Moon-Yong
;
Bergey, Paul K.
- In:
Journal of business research : JBR
102
(
2019
),
pp. 83-96
Persistent link: https://www.econbiz.de/10012103818
Saved in:
99
Organic versus solicited hotel TripAdvisor reviews : measuring their respective characteristics
Litvin, Stephen W.
;
Sobel, Reagan N.
- In:
The Cornell hospitality quarterly
60
(
2019
)
4
,
pp. 370-377
Persistent link: https://www.econbiz.de/10012108033
Saved in:
100
Factors influencing customers' satisfaction and dissatisfaction with hotels : a text-mining approach
Kuhzady, Salar
;
Ghasemi, Vahid
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10012005731
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->