//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
~subject:"Verbraucherverhalten"
~type_genre:"CD-ROM, DVD"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Verbraucherverhalten
Marketing management
15
Marketingmanagement
15
Theorie
4
Theory
4
International marketing
3
Internationales Marketing
3
Marketing theory
3
Marketingtheorie
3
USA
3
United States
3
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Market research
2
Marktforschung
2
Relationship marketing
2
Selling
2
Verkauf
2
Advertising
1
Advertising effects
1
Computer-assisted marketing
1
Denmark
1
Direct marketing
1
Direktmarketing
1
Dänemark
1
Electric power industry
1
Elektrizitätswirtschaft
1
Gas industry
1
Gaswirtschaft
1
IT-gestütztes Marketing
1
Iceland
1
Island
1
Kommunikationsstrategie
1
Market segmentation
1
Marktsegmentierung
1
Norway
1
Norwegen
1
Sales promotion
1
more ...
less ...
Type of publication
All
Book / Working Paper
8
Type of publication (narrower categories)
All
CD-ROM, DVD
Article in journal
943
Aufsatz in Zeitschrift
943
Lehrbuch
428
Textbook
377
Hochschulschrift
283
Thesis
231
Collection of articles of several authors
209
Sammelwerk
209
Aufsatzsammlung
172
Bibliografie enthalten
165
Bibliography included
165
Aufsatz im Buch
143
Book section
143
Graue Literatur
133
Non-commercial literature
133
Case study
99
Fallstudie
99
Ratgeber
69
Konferenzschrift
66
Guidebook
64
Glossar enthalten
63
Glossary included
63
Handbook
39
Handbuch
39
Conference proceedings
36
Arbeitspapier
34
Working Paper
34
Fallstudiensammlung
26
Einführung
20
Bibliografie
19
Bibliographie
15
Festschrift
15
Dissertation u.a. Prüfungsschriften
12
Wörterbuch
12
Reprint
11
Conference paper
9
Konferenzbeitrag
9
Nachschlagewerk
9
Reference book
9
more ...
less ...
Language
All
English
8
Author
All
Berkowitz, Eric N.
2
Best, Roger J.
2
Hartley, Steven W.
2
Hawkins, Del I.
2
Kerin, Roger A.
2
Rudelius, William
2
Baack, Donald
1
Clow, Kenneth E.
1
Coney, Kenneth A.
1
Hall, Doug
1
Koch, Eric C.
1
McCarthy, Edmund Jerome
1
Mothersbaugh, David L.
1
Perreault, William D.
1
Stamp, Jeff
1
Wood, Marian Burk
1
more ...
less ...
Published in...
All
McGraw-Hill/Irwin series in marketing
2
McGraw-Hill International editions
1
The Irwin/McGraw-Hill series in marketing
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
3
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
4
The marketing plan handbook
Wood, Marian Burk
-
2005
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10002174964
Saved in:
5
Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10001783094
Saved in:
6
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
Saved in:
7
Marketing
Kerin, Roger A.
;
Berkowitz, Eric N.
;
Hartley, Steven W.
; …
-
2003
-
7. ed., internat. ed
Persistent link: https://www.econbiz.de/10001667377
Saved in:
8
Meaningful marketing : selling more with less effort
Hall, Doug
-
2003
Persistent link: https://www.econbiz.de/10001783867
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->