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~subject:"Marktforschung"
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Marktforschung
Marketing management
10
Marketingmanagement
10
Marketing
8
International marketing
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Internationales Marketing
7
Marketing theory
7
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7
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7
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Innovationsmanagement
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Wind, Yoram
10
Green, Paul E.
2
Sheth, Jagdish N.
2
Frank, Ronald E.
1
Greenberg, Marshall G.
1
Mahajan, Vijay
1
Massy, William F.
1
Nicosia, Francesco M.
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Rao, Vithala R.
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Webster, Frederick E.
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cardozo, Richard N.
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ECONIS (ZBW)
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1
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
4
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
5
New-product forecasting : models and applications
Wind, Yoram
(
ed.
);
Mahajan, Vijay
(
contributor
); …
-
1981
Persistent link: https://www.econbiz.de/10013502063
Saved in:
6
Organizational buying behavior
Webster, Frederick E.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050221
Saved in:
7
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
Saved in:
8
Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M.
(
contributor
);
Wind, Yoram
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000053321
Saved in:
9
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
10
Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10001420075
Saved in:
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