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~subject:"Mobile communications"
~subject:"Pricing strategy"
~subject:"United States"
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Search: subject_exact:"Bonusprogramm"
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Mobile communications
Pricing strategy
United States
Kundenbindungsprogramm
883
Loyalty program
883
Beziehungsmarketing
462
Relationship marketing
459
Consumer behaviour
417
Konsumentenverhalten
417
Einzelhandel
134
Retail trade
133
Rabatt
94
Rebate
90
Customer satisfaction
84
Kundenzufriedenheit
84
Theorie
84
Theory
84
Deutschland
79
Sales promotion
76
Verkaufsförderung
76
Germany
75
USA
67
Kundenbindung
63
Marketing management
58
Marketingmanagement
58
Loyalty programs
57
Preismanagement
50
Dienstleistungsqualität
43
Service quality
43
Customer retention
38
Hotel industry
38
Hotellerie
38
Internet marketing
36
Online-Marketing
36
Online retailing
35
Online-Handel
35
Mobile Business
32
Mobile business
32
Lebensmitteleinzelhandel
29
Mobilkommunikation
29
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115
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27
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107
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English
138
German
4
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Rubinfeld, Daniel L.
8
Polinsky, Alan Mitchell
5
Ha, Young
4
Im, Hyunjoo
4
Chen, Yuxin
3
Cui, Tony Haitao
3
Hoynes, Hilary W.
3
Murthi, B. P. S.
3
Polinsky, A. Mitchell
3
Schanzenbach, Diane Whitmore
3
Caminal, Ramón
2
Connor, John Murray
2
Drèze, Xavier
2
Jin, Hyun Seung
2
Khajehzadeh, Saman
2
Kondo, Fumiyo N.
2
Li, Zonghuo
2
Nakahara, Mariko
2
Nevo, Aviv
2
Nunes, Joseph C.
2
Oh, Wonseok
2
Oppewal, Harmen
2
Plante, Daniel
2
Raab, Carola
2
Sayman, Serdar
2
Smith, Alan D.
2
Son, Yoonseock
2
Steffes, Erin M.
2
Tanford, Sarah
2
Tojib, Dewi
2
Uwadaira, Yasuhiro
2
Wang, Di
2
Wray, Jeffrey
2
Yancey, Scott
2
Yang, Wensheng
2
Agostini, Claudio A.
1
Akter, Shahriar
1
Alejandro, Thomas Brashear
1
Alexander, Veronika
1
Alshurideh, D. Muhammad
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National Bureau of Economic Research
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C. Eugen Maier Metallverarbeitung GmbH <Fellbach>
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Josef Eul Verlag GmbH
1
Stanford Institute for Economic Policy Research
1
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Journal of retailing and consumer services
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Information systems research : ISR
4
Journal of revenue and pricing management
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Working paper / National Bureau of Economic Research, Inc.
4
Journal of marketing
3
Journal of retailing
3
NBER working paper series
3
Discussion papers / Stanford Institute for Economic Policy Research
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Handbook of research on mobile marketing management
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Marketing science
2
NBER Working Paper
2
The journal of industrial economics
2
American business law journal : the official publication of the American Business Law Association
1
American economic journal : a journal of the American Economic Association
1
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Discussion paper / Tinbergen Institute
1
Discussion paper series
1
Discussion papers
1
E-business technology and strategy : international conference, CETS 2010, Ottawa, Canada, September 29 - 30, 2010 ; proceedings
1
Economic perspectives
1
Electronic markets : the international journal on networked business
1
Global journal of business management : GJBM
1
Health marketing quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of Indian culture and business management : IJICBM
1
International journal of business innovation and research
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ECONIS (ZBW)
142
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11
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
12
Geo-fencing or geo-conquesting? : a strategic analysis of location-based coupon under different market structures
Ding, Long
;
Liu, Peng
;
Hu, Sen
- In:
Transportation research / E : an international journal
174
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014338105
Saved in:
13
The effects of constrained mobile coupons in the mobile channel
Zhang, Hongchao
;
Yu, Yu
;
Qin, Yinggao
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
Saved in:
14
Proactive walking and overbooking with class dependent walk-out costs
Liang, Shuwen
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
64
(
2023
)
4
,
pp. 454-459
Persistent link: https://www.econbiz.de/10014381533
Saved in:
15
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
16
Examining scarcity in mobile promotion and purchase intention : the role of location
Sun, Qin
;
Rajamma, Rajasree K.
;
Heisley, Deborah D.
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013204876
Saved in:
17
Can coupons counteract strategic consumer behavior?
Hermel, Dror
;
Mantin, Benny
;
Aviv, Yossi
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
Saved in:
18
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
19
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
20
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
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