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~subject:"Neuseeland"
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Neuseeland
Brand management
18
Consumer behaviour
18
Konsumentenverhalten
18
Markenführung
17
New Zealand
14
Brand
9
Markenartikel
9
Brand image
8
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Australien
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Beverland, Michael B.
7
Beverland, Michael
4
Lindgreen, Adam
3
Eckhardt, Giana M.
1
Farrelly, Francis J.
1
Healy, Michael J.
1
Lockshin, Lawrence S.
1
Micheli, Pietro
1
Napoli, Julie
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Oppewal, Harmen
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Sands, Sean
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Shankar, Avi
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Market orientation : transforming food and agribusiness around the customer
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Food policy : economics planning and politics of food and agriculture
1
Handbook of niche marketing : principles and practice
1
Journal of East-West business
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Memorable customer experiences : a research anthology
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
11
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1
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
2
Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.
;
Micheli, Pietro
;
Farrelly, Francis J.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
Saved in:
3
Can cooperatives build and sustain brands?
Beverland, Michael B.
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 137-152)
.
2010
Persistent link: https://www.econbiz.de/10010474612
Saved in:
4
Business-to-business brand orientation
Beverland, Michael B.
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 69-81)
.
2010
Persistent link: https://www.econbiz.de/10010474616
Saved in:
5
Implementing market orientation in industrial firms : a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 27-49)
.
2010
Persistent link: https://www.econbiz.de/10010474618
Saved in:
6
Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
- In:
Memorable customer experiences : a research anthology
,
(pp. 101-117)
.
2009
Persistent link: https://www.econbiz.de/10003902740
Saved in:
7
Can cooperatives brand? : exploring the interplay between cooperative structure and sustained brand marketing success
Beverland, Michael
- In:
Food policy : economics planning and politics of food …
32
(
2007
)
4
,
pp. 480-495
Persistent link: https://www.econbiz.de/10003463776
Saved in:
8
Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10003469135
Saved in:
9
Industrial global brand leadership : a capabilities view
Beverland, Michael
;
Napoli, Julie
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951
Saved in:
10
Crafting a niche in a crowded market: the case of Palliser Estate Wines of Martinborough (New Zealand)
Beverland, Michael
;
Lockshin, Lawrence S.
- In:
Handbook of niche marketing : principles and practice
,
(pp. 159-190)
.
2006
Persistent link: https://www.econbiz.de/10003322898
Saved in:
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