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~subject:"OR in marketing"
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OR in marketing
Theorie
41
Theory
41
Consumer behaviour
21
Konsumentenverhalten
21
Preismanagement
19
Pricing strategy
19
Advertising
18
Werbung
18
Game theory
15
Einzelhandel
14
Retail trade
14
Spieltheorie
14
Pricing
13
Competition
9
Wettbewerb
9
Beziehungsmarketing
7
Brand
7
Brand management
7
Forecasting model
7
Markenartikel
7
Markenführung
7
Product quality
7
Produktqualität
7
Prognoseverfahren
7
Relationship marketing
7
Differential games
6
Distribution channel
6
Lieferkette
6
Supply chain
6
Vertriebsweg
6
Internet marketing
5
Market segmentation
5
Marketing management
5
Marketingmanagement
5
OR in Marketing
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Product differentiation
5
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English
77
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6
Author
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Fildes, Robert
5
Huang, Tao
4
Karray, Salma
4
Ma, Shaohui
3
Soopramanien, Didier
3
Aust, Gerhard
2
Avagyan, Vardan
2
Bazargan, Amirhossein
2
Bi, Gongbing
2
Buscher, Udo
2
Chenavaz, Régis Y.
2
Coussement, Kristof
2
De Bock, Koen W.
2
Esteban-Bravo, Mercedes
2
Hua, Guowei
2
Lessmann, Stefan
2
Liu, Lindong
2
Lu, Lijue
2
Navas, Jorge
2
Petruzzi, Nicholas C.
2
Shang, Jennifer
2
Shi, Hongyan
2
Vakharia, A.
2
Vidal-Sanz, Jose M.
2
Waters, James
2
Yenipazarli, A.
2
Yenipazarli, Arda
2
Zaccour, Georges
2
Zhang, Juliang
2
Zolfaghari, Saeed
2
Abedin, Mohammad Zoynul
1
Aggrawal, Deepti
1
Agrawal, Priyank
1
Altsitsiadis, Efthymios
1
Anand, Adarsh
1
Andronikidis, Andreas
1
Angelidou, Sofia
1
Anton, Ramona
1
Arjmand, Ehsan
1
Avadhanula, Vashist
1
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European journal of operational research : EJOR
64
European Journal of Operational Research
6
International journal of production economics
2
International journal of production research
2
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of business research : JBR
1
Journal of economic dynamics & control
1
Journal of management analytics
1
Journal of the Operational Research Society
1
Omega : the international journal of management science
1
Operations Research Perspectives
1
Operations research perspectives
1
Transportation research / E : an international journal
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ECONIS (ZBW)
76
RePEc
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EconStor
1
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1
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
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2
The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International transactions in operational research : a …
31
(
2024
)
1
,
pp. 568-615
Persistent link: https://www.econbiz.de/10014430610
Saved in:
3
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
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4
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
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5
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
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6
Signaling quality through price guarantee window for technology-related products
Li, Zhiguo
;
Xie, Faqi
;
Zhang, Han
;
Zhang, Hongwu
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 669-677
Persistent link: https://www.econbiz.de/10014456621
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7
Improving uplift model evaluation on randomized controlled trial data
Bokelmann, Björn
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 691-707
Persistent link: https://www.econbiz.de/10014456627
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8
Sentiment classification of time-sync comments : a semi-supervised hierarchical deep learning method
Gao, Renzhi
;
Yao, Xiaoyu
;
Wang, Zhao
;
Abedin, Mohammad …
- In:
European journal of operational research : EJOR
314
(
2024
)
3
,
pp. 1159-1173
Persistent link: https://www.econbiz.de/10014456943
Saved in:
9
The introduction and market expansion effects of green products considering network externalities
Liu, Xiaoxi
- In:
Omega : the international journal of management science
124
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014533561
Saved in:
10
Dynamic pricing, reference price, and price-quality relationship
Anton, Ramona
;
Chenavaz, Régis Y.
;
Paraschiv, Corina
- In:
Journal of economic dynamics & control
146
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014478562
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