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Journal of marketing theory and practice : JMTP
13
Journal of marketing theory and practice
9
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ECONIS (ZBW)
22
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1
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
2
Beyond stars : role of discrete emotions on online consumer review helpfulness
Srivastava, Vartika
;
Kalro, Arti D.
;
Raizada, Gaurav
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10014514622
Saved in:
3
As the wheel turns toward the future of retailing
Babin, Barry J.
;
Feng, Cong
;
Borges, Adilson
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10012483507
Saved in:
4
Effects of hedonic shopping motivations and gender differences on compulsive online buyers
Wang, Xuhui
;
Ali, Fayaz
;
Tauni, Muhammad Zubair
;
Zhang, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10013204903
Saved in:
5
Heavy social networking and online compulsive buying : the mediating role of financial social comparison and materialism
Saeed Pahlevan Sharif
;
She, Long
;
Yeoh Ken Kyid
;
Navaz …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10013358769
Saved in:
6
Shoppers' digital deal seeking : charting new territory
Gillison, Stephanie T.
;
Beatty, Sharon E.
;
Northington, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10013358772
Saved in:
7
Female-friend gift-card giving
Gillison, Stephanie T.
;
Beatty, Sharon E.
;
Reynolds, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10013358799
Saved in:
8
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
9
Show me the real world : reactions of American female consumers to more realistic and diverse human models in e-commerce
Plotkina, Daria
;
Saurel, Hélène
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 250-269
Persistent link: https://www.econbiz.de/10012515122
Saved in:
10
"Fear of missing out" : antecedents and influence on purchase likelihood
Good, Megan C.
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 330-341
Persistent link: https://www.econbiz.de/10012483471
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