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~subject:"Stadtmarketing"
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Search: subject:"place brand"
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Stadtmarketing
Brand management
24
Markenführung
23
Place marketing
20
Standortmarketing
20
Brand image
19
Markenimage
19
Tourism marketing
12
Tourismusmarketing
12
City marketing
11
Place branding
10
Place brand
9
Tourism
6
place branding
6
place brand
5
Consumer behaviour
4
Destination management
4
Destinationsmanagement
4
Konsumentenverhalten
4
Tourismus
4
Bibliometrics
3
Bibliometrie
3
Brand
3
Brand architecture
3
City branding
3
Designation of origin
3
Herkunftsbezeichnung
3
Markenartikel
3
Place brand equity
3
Place brand identity
3
place brand equity
3
Alliances
2
Beziehungsmarketing
2
Brand equity
2
COVID-19
2
Ceylon Tea
2
China
2
Content analysis
2
Correspondence analysis
2
Creative industries
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10
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Bose, Sunny
2
Roy, Sanjit
2
Acharya, Alok
1
Aitken, Robert
1
Bashir, Makhmoor
1
Bridson, Kerrie
1
Campelo, Adriana
1
Casidy, Riza
1
Dudek-Mańkowska, Sylwia
1
Gnoth, Juergen
1
Hanna, Sonya
1
Hatch, Mary Jo
1
Helmi, Jessica
1
Kavaratzis, Mihalis
1
Pradhan, Sudeepta
1
Rahman, Zillur
1
Rodrigues, Clarinda
1
Rowley, Jennifer
1
Schmidt, Holger
1
Skinner, Heather
1
Thyne, Maree
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Tiwari, Abhay Kumar
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of strategic marketing
2
International review on public and non-profit marketing
1
Journal of creating value
1
Journal of marketing management : MM
1
Olsztyn economic journal
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ECONIS (ZBW)
10
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date (oldest first)
1
Identity of place in the branding of small and medium-sized communes
Dudek-Mańkowska, Sylwia
- In:
Olsztyn economic journal
14
(
2019
)
1
,
pp. 87-100
Persistent link: https://www.econbiz.de/10012221683
Saved in:
2
How the creative class co-creates a city's brand identity : a qualitative study
Rodrigues, Clarinda
;
Schmidt, Holger
- In:
Journal of creating value
7
(
2021
)
1
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014580935
Saved in:
3
The elusive destination brand and the ATLAS wheel of
place
brand
management
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012425161
Saved in:
4
Customer-based
place
brand
equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
5
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
6
A typology of organisational stakeholder engagement with
place
brand
identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
Saved in:
7
Measuring customer-based
place
brand
equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
8
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
9
Place branding research : a thematic review and future research agenda
Acharya, Alok
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
13
(
2016
)
3
,
pp. 289-317
of the articles are based on conceptual, case, and qualitative studies; (2)
place
brand
identity emerged as a major …
Persistent link: https://www.econbiz.de/10011746561
Saved in:
10
Sense of place : the importance for destination branding
Campelo, Adriana
;
Aitken, Robert
;
Thyne, Maree
;
Gnoth, …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
2
,
pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
Saved in:
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