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Search: subject:"programmatic advertising"
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Werbung
Advertising
10
Advertising effects
8
Online-Marketing
8
Werbewirkung
8
Internet marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Programmatic advertising
6
Programmatic Advertising
5
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4
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4
programmatic advertising
4
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2
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2
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2
field experiment
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real-time bidding
2
Ad Auctions
1
Ad relevance
1
Adblockers
1
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1
Advertising Personalization
1
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1
Artificial intelligence
1
Auction theory
1
Auktionstheorie
1
Bannerwerbung
1
Concept Map
1
Consumer Attention
1
Content Marketing
1
Cookies
1
Customer Journey Ansätze
1
Digital Advertising
1
Digital marketing
1
Digitale Werbung
1
Digitaler Journalismus
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Cuesta-Valiño, Pedro
1
Frick, Thomas W.
1
Frick, Thomas Walter
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
1
Journal of consumer marketing
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1
Programmatic
advertising
in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
2
Incentive misalignments in
programmatic
advertising
: evidence from a randomized field experiment
Frick, Thomas W.
;
Belo, Rodrigo
;
Telang, Rahul
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1665-1686
Persistent link: https://www.econbiz.de/10014305001
Saved in:
3
The role of perceived usefulness and annoyance on
programmatic
advertising
: the moderating effect of Internet user privacy and cookies
Núnez-Barriopedro, Estela
;
Cuesta-Valiño, Pedro
; …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 311-324
Persistent link: https://www.econbiz.de/10014288224
Saved in:
4
Privacy considerations for online advertising : a stakeholder's perspective to
programmatic
advertising
Cooper, Dylan A.
;
Yalcin, Taylan
;
Nistor, Cristina
; …
- In:
Journal of consumer marketing
40
(
2023
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10013536099
Saved in:
5
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
6
The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter
-
2018
Persistent link: https://www.econbiz.de/10012111629
Saved in:
7
The risk of
programmatic
advertising
: effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
8
Programmatic
advertising
: forewarning and avoiding hype-cycle failure
White, Gareth R. T.
;
Samuel, Anthony
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10012133911
Saved in:
9
A study of the effects of
programmatic
advertising
on users' concerns about privacy overtime
Palos-Sanchez, Pedro
;
Saura, José Ramón
; …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 61-72
Persistent link: https://www.econbiz.de/10011980662
Saved in:
10
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
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