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Consumer behaviour
134
Konsumentenverhalten
134
USA
13
United States
13
Beziehungsmarketing
12
Relationship marketing
12
Marketing management
11
Marketingmanagement
11
Brand image
10
Markenimage
10
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Online retailing
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5
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4,914
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2,415
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434
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434
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166
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154
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146
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134
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114
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73
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64
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47
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37
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37
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25
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20
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16
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15
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English
126
German
7
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1
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Borghini, Stefania
2
Buckley, Peter J.
2
Enomoto, Nozomi
2
Horn, Sierk
2
Luedicke, Marius K.
2
Maclaran, Pauline
2
Richter, Brian Kelleher
2
Smith, Alan D.
2
Öberg, Christina
2
Abuelmaatti, Aisha
1
Adams, Melinda K.
1
Akin, John S.
1
Alamanos, Eleftherios
1
Albanese, Paul J.
1
Alexander, David L.
1
Alonso, Abel Duarte
1
Amasaka, Kakuro
1
Amblee, Naveen
1
Andersson, Linn
1
Andrews, J. Craig
1
Antorini, Yun Mi
1
Ardenfors, Matilda
1
Arnone, Laurent
1
Ashill, Nickolas Jeremy
1
Ashton, Ann Suwaree
1
Babu, S. Samuel
1
Bailey, Ainsworth Anthony
1
Bajde, Domen
1
Bajde, Jernej
1
Bao, Helen X. H.
1
Bardhi, Fleura
1
Barrena, Ramo
1
Batt, Verena
1
Bertini, Marco
1
Bijmolt, Tammo H. A.
1
Bonnin, Gaël
1
Bornkessel, Sabine
1
Brakus, J. Joško
1
Breazeale, Michael
1
Brogan, Laura
1
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Harvard business review : HBR
4
Consumer culture theory
3
Journal of food products marketing
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Building corporate identity, image and reputation in the digital era
2
Digital and social media marketing : a results-driven approach
2
European journal of marketing : EJM
2
International journal of business innovation and research
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing : ZFP ; journal of research and management
2
Marketing management : a cultural perspective
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of consumer marketing
2
Brands : interdisciplinary perspectives
1
Business history review
1
Business strategy and the environment
1
Commercial homes in tourism : an international perspective
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Consumer-brand relationships : theory and practice
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Corporate social responsibility in the global business world
1
Cross-cultural and critical perspectives on brands
1
Demography : a publication of the Population Association of America ; the statistical study of human populations
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Electronic commerce research and applications
1
Emerging business theories for educators and practitioners
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Entrepreneurship, growth and economic integration : a linkage
1
Ethics in marketing : international cases and perspectives
1
Gender, culture, and consumer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of Islamic marketing
1
Handbook of developments in consumer behaviour
1
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ECONIS (ZBW)
134
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1
Islamic brand love
Yousef, Waleed
;
Yousef, Najwa
- In:
Building corporate identity, image and reputation in …
,
(pp. 401-414)
.
2022
Persistent link: https://www.econbiz.de/10012609407
Saved in:
2
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
Saved in:
3
Cause-related marketing and consumer buying behavior : opportunities and challenges
Nair, Suja Ravindran
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 324-348)
.
2020
Persistent link: https://www.econbiz.de/10012226221
Saved in:
4
Consumer-produced, emergent, and hybrid markets
Karababa, Eminegül
;
Scaraboto, Daiane
- In:
Consumer culture theory
,
(pp. 107-125)
.
2018
Persistent link: https://www.econbiz.de/10012030005
Saved in:
5
Gobal mobilities
Bardhi, Fleura
;
Luedicke, Marius K.
;
Sharifonnasabi, Zahra
- In:
Consumer culture theory
,
(pp. 225-252)
.
2018
Persistent link: https://www.econbiz.de/10012030027
Saved in:
6
Consumer resistance and power relationships in the marketplace
Roux, Dominique
;
Izberk-Bilgin, Elif
- In:
Consumer culture theory
,
(pp. 295-317)
.
2018
Persistent link: https://www.econbiz.de/10012030032
Saved in:
7
How free admittance affects charged visits to museums : an analysis of the Italian case
Cellini, Roberto
;
Cuccia, Tiziana
- In:
Oxford economic papers
70
(
2018
)
3
,
pp. 680-698
Persistent link: https://www.econbiz.de/10012033500
Saved in:
8
Understanding your buyer persona
Cruz, Ana
;
Karatzas, Stelios
- In:
Digital and social media marketing : a results-driven …
,
(pp. 69-93)
.
2017
Persistent link: https://www.econbiz.de/10011582681
Saved in:
9
Mobile marketing
Kurzyk, Bartłomiej
;
Rashid, Tahir
;
Hayder, Ali
- In:
Digital and social media marketing : a results-driven …
,
(pp. 260-278)
.
2017
Persistent link: https://www.econbiz.de/10011582728
Saved in:
10
Counterfeits in online retailing : how they are sold and what can be done to fight back
Stöttinger, Barbara
;
Gschwendner, Julia
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 130-134)
.
2017
Persistent link: https://www.econbiz.de/10011609789
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