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Search: subject:"Chief Marketing Officer"
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Führungskräfte
22
Managers
22
Firm performance
13
Marketing
13
Unternehmenserfolg
13
Chief marketing officer
11
Marketing management
9
Marketingmanagement
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chief marketing officer
7
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CMO
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Chief Marketing Officer
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Chief Marketing Officer (CMO)
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firm performance
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3
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Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
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European journal of marketing : EJM
1
Holistic Marketing Management Journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Journal of East-West business
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Journal of business & economics research
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Journal of business strategy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Journal of marketing communications
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Journal of marketing research
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Journal of organizational computing and electronic commerce
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
28
RePEc
2
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1
Female chief marketing officers : when and why do their marketing decisions differ from their male counterparts'?
Varma, Rajita
;
Bommaraju, Raghu
;
Singh, Siddharth Shekhar
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1154-1176
Persistent link: https://www.econbiz.de/10014427491
Saved in:
2
Thrown under the bus : the signaling role of CMO dismissal and its effect on firm value
Alhoqail, Saad A.
;
Zacca, Robert
;
Floyd, Kristopher
- In:
Journal of East-West business
28
(
2022
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10013463259
Saved in:
3
Knowledge structure of Chief Marketing Officers (CMOs) : a review, bibliometric analysis, and research agenda
Sharma, Amalesh
;
Akella, Laxminarayana Yashaswy
;
Borah, …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 448-462
Persistent link: https://www.econbiz.de/10013459860
Saved in:
4
Chief marketing officers and firm performance : a multinational perspective on the value relevance of the chief marketer
Nikolov, Atanas
;
Peev, Plamen
;
Miletkov, Mihail
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013177325
Saved in:
5
An exploration of how boards of directors impact
chief
marketing
officer
performance : insights from the field
Whitler, Kimberly A.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10013401755
Saved in:
6
The impact of boards of directors on
chief
marketing
officer
performance : framing and research agenda
Whitler, Kimberly A.
;
Lee, Ben
;
Young, Sarah
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 116-136
Persistent link: https://www.econbiz.de/10013401791
Saved in:
7
Customer satisfaction and implied cost of equity : moderating effects of product market conditions and
chief
marketing
officer
Lim, Youngdeok
;
Lee, Jenny
;
Kim, Hyungtae
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 364-378
Persistent link: https://www.econbiz.de/10012668467
Saved in:
8
The
Chief
Marketing
Officer
: an antidote to myopic earnings management practices
Kaur, Preetinder
;
Ramaswami, Sridhar N.
;
Bommaraju, Raghuram
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10012548432
Saved in:
9
Gender and the CMO : do the differences make a difference?
Pitt, Christine
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 301-315
Persistent link: https://www.econbiz.de/10012515860
Saved in:
10
Does the CMO's personality matter for web traffic? : evidence from technology-based new ventures
Winkler, Hans-Jörg
;
Rieger, Verena
;
Engelen, Andreas
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 308-330
Persistent link: https://www.econbiz.de/10012290951
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