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Search: subject:"direct marketing"
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Direct marketing
835
Direktmarketing
820
Consumer behaviour
169
Konsumentenverhalten
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Advertising effects
118
Werbewirkung
118
Arzneimittel
109
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106
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95
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85
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84
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79
Online-Marketing
78
Marketing management
67
Marketingmanagement
67
Theorie
66
Theory
66
direct marketing
64
Pharmaceutical industry
57
Pharmaindustrie
57
Distribution channel
43
Vertriebsweg
43
E-commerce
34
Electronic Commerce
34
Marketing
29
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28
Mobilkommunikation
28
Target group
28
Zielgruppe
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Online-Handel
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Mann, Andreas
16
Krafft, Manfred
8
Peters, Kay
7
Spiller, Achim
7
Dahlhoff, Hans-Dieter
6
Park, Jin Seong
6
Aikin, Kathryn J.
5
Albers, Sönke
5
Belz, Christian
5
Huh, Jisu
5
Häusler, Eduard
5
Kreutzer, Ralf T.
5
Sullivan, Helen W.
5
Verhoef, Peter C.
5
Fogel, Joshua
4
Foley, Linda M.
4
Groß, Claudia
4
Künzler, Hans-Peter
4
Link, Jörg
4
Mantrala, Murali K.
4
Oggenfuss, Christoph
4
Perri, Matthew
4
Schwarz, Torsten
4
Sridhar, Shrihari
4
Wagner, Ralf
4
Wirthgen, Bernd
4
Zühlsdorf, Anke
4
Albaum, Gerald S.
3
Barringer, Jochen
3
Becker, Michael
3
Berndt, Ernst R.
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Bokermann, Ralf
3
Bulander, Rebecca
3
Clement, Michel
3
Coussement, Kristof
3
Diepen, Merel van
3
Diller, Hermann
3
Donkers, Bas
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Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing
1
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Health marketing quarterly
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct marketing : an international journal
13
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Marketing Science
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of targeting, measurement and analysis for marketing
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
American journal of agricultural economics
4
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
Direct marketing
4
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ECONIS (ZBW)
828
RePEc
49
BASE
6
EconStor
2
USB Cologne (business full texts)
1
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1
Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost
Wang, Haijun
;
Liu, Guanmei
- In:
International transactions in operational research : a …
30
(
2023
)
6
,
pp. 3597-3624
Persistent link: https://www.econbiz.de/10014328056
Saved in:
2
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
3
Influence of
direct
marketing
and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
4
Coffee from micro-batches as a new form of marketing : the case of producers in the Western Central Valley, Costa Rica
Sáenz Segura, Fernando
;
Pérez Vásquez, Alma
;
Servín …
- In:
Global Value Chains in Latin America : Experiences of …
,
(pp. 163-186)
.
2023
Persistent link: https://www.econbiz.de/10014320436
Saved in:
5
Profit uplift modeling for
direct
marketing
campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
6
Locally produced food for restaurants : a theoretical approach for the supply chain network design
Paciarotti, Claudia
;
Mazzuto, Giovanni
;
Torregiani, …
- In:
International journal of retail and distribution management
50
(
2022
)
13
,
pp. 164-183
Persistent link: https://www.econbiz.de/10013552652
Saved in:
7
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
8
Determinants of the development of multi-level marketing in Poland in the context of differences between generations X, Y, Z
Wadlewski, Aron-Axel
- In:
Serbian journal of management : an international …
17
(
2022
)
2
,
pp. 425-438
Persistent link: https://www.econbiz.de/10013490722
Saved in:
9
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
10
What drives a donor? : a machine learning-based approach for predicting responses of nonprofit
direct
marketing
campaigns
Cacciarelli, Davide
;
Boresta, Marco
- In:
Journal of philanthropy and marketing
27
(
2022
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013272113
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