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Search: person:"Wiedmann, K.-P."
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Consumer behaviour
35
Konsumentenverhalten
35
Deutschland
15
Germany
15
Brand management
14
Markenführung
14
Luxury goods
13
Luxusgüter
13
Beziehungsmarketing
11
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11
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10
Markenimage
10
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Perception
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Energiewirtschaft
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Energy sector
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Theory
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Markentransfer
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Balanced Scorecard
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Balanced scorecard
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Betriebliche Wertschöpfung
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Customer satisfaction
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EU countries
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Article
77
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Article in journal
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77
Graue Literatur
74
Non-commercial literature
74
Aufsatz im Buch
66
Book section
66
Arbeitspapier
21
Working Paper
21
Hochschulschrift
16
Aufsatzsammlung
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Collection of articles of several authors
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Sammelwerk
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3
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English
42
German
35
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Wiedmann, Klaus-Peter
77
Hennigs, Nadine
19
Walsh, Gianfranco
11
Buxel, Holger
9
Haase, Janina
7
Klarmann, Christiane
7
Schmidt, Steffen
6
Behrens, Stefan
4
Godey, Bruno
4
Seegebarth, Barbara
4
Aiello, Gaetano
3
Bettels, Jannick
3
Buckler, Frank
3
Donvito, Raffaele
3
Frenzel, Tobias
3
Karampournioti, Evmorfia
3
Klee, Alexander
3
Labenz, Franziska
3
Langner, Sascha
3
Pederzoli, Daniele
3
Wuestefeld, Thomas
3
Gross, Philip
2
Hennings, Nadine
2
Kassubek, Martin
2
Langerfeldt, Michael
2
Mettenheim, Walter von
2
Pankalla, Lars
2
Raffée, Hans
2
Wüstefeld, Thomas
2
Adam, David L.
1
Alves de Freitas, Maria
1
Bachmann, Frank
1
Balderjahn, Ingo
1
Berens, Guido A. J. M.
1
Boecker, Clemens
1
Carduck, Juliane
1
Chan, Priscilla
1
Chen, Rong
1
Christodoulides, George
1
Cortekar, Jörg
1
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Jahrbuch der Absatz- und Verbrauchsforschung
8
Marketing : ZFP ; journal of research and management
7
Journal of business research : JBR
6
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
6
The journal of brand management : an international journal
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Psychology & marketing
5
Corporate reputation review : an international journal
3
Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
2
The journal of product & brand management
2
Zeitschrift für Energiewirtschaft : ZfE
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Der Markt : international journal of marketing
1
Die Bank
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Gdi-Impuls : eine Publikation des Gottlieb-Duttweiler-Instituts für Entscheidungsträger in Wirtschaft u. Gesellschaft
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of services technology and management
1
Journal for global business advancement : JGBA
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
The journal of consumer marketing
1
The journal of media economics
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Yearbook of marketing and consumer research
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
Ökologisches Wirtschaften
1
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ECONIS (ZBW)
77
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1
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77
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1
The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie
;
Karampournioti, Evmorfia
;
Wiedmann, …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
Saved in:
2
Influencer transgressions : the impacts on endorser and brand
Mettenheim, Walter von
;
Wiedmann, Klaus-Peter
- In:
The journal of media economics
35
(
2023
)
1/2
,
pp. 28-62
Persistent link: https://www.econbiz.de/10014340505
Saved in:
3
Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
4
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
5
Social influencers and healthy nutrition : the challenge of overshadowing effects and uninvolved consumers
Mettenheim, Walter von
;
Wiedmann, Klaus-Peter
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
8/9
,
pp. 365-383
Persistent link: https://www.econbiz.de/10012821526
Saved in:
6
When more information means less consumer acceptance of innovative food technologies
Walten, Levke
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
3
,
pp. 14-22
Persistent link: https://www.econbiz.de/10012542242
Saved in:
7
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
8
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
9
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
10
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
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