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Search: subject_exact:"Brand value"
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Brand management
116
Markenführung
116
Brand image
100
Markenimage
100
Brand equity
62
Brand value
62
Markenwert
56
Brand
52
Consumer behaviour
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brand value
43
Beziehungsmarketing
22
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11
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11
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11
brand equity
11
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10
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10
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10
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10
Customer value
10
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Kundenwert
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Kundenzufriedenheit
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Online-Marketing
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Unternehmenserfolg
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Value creation
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Brand Value
9
Firm value
9
Marketing management
9
Marketingmanagement
9
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Article
170
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170
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Zarantonello, Lia
3
Abu Bakar Sade
2
Calder, Bobby J.
2
Foroudi, Pantea
2
Gupta, Suraksha
2
Hasliza Hassan
2
Huseynli, Bahman
2
Liu, Jeanny
2
Mathur, Manisha
2
Muhammad Sabbir Rahman
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Schmitt, Bernd
2
Shuv-Ami, Avichai
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Tharik, Mohamed
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Abril Barrie, Carmen
1
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1
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Journal of business research : JBR
11
Marketing intelligence & planning
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Qualitative market research : an international journal
3
The journal of product & brand management
3
Administrative Sciences : open access journal
2
European journal of marketing : EJM
2
European management journal
2
European research studies
2
International Journal of Energy Economics and Policy : IJEEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of economics and finance
2
International journal of economics and financial issues : IJEFI
2
International journal of internet marketing and advertising : IJIMA
2
International marketing review
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Oeconomia Copernicana
2
Psychology & marketing
2
Research policy : policy, management and economic studies of science, technology and innovation
2
South Asian journal of management : SAJM
2
Technological forecasting & social change : an international journal
2
Asia Pacific journal of marketing and logistics
1
Business & society
1
California management review
1
Central European business review : CEBR
1
Chinese management studies
1
DLSU business & economics review
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Equilibrium : quarterly journal of economics and economic policy
1
EuroMed journal of business
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European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
170
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41
Factors influencing online advertisements of passenger cars : evidence from the Silicon Valley of India
Nikhil V. P.
;
Naresh G.
- In:
South Asian journal of management : SAJM
28
(
2021
)
4
,
pp. 37-56
Persistent link: https://www.econbiz.de/10013040787
Saved in:
42
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
43
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
44
Brand equity, earnings management, and financial reporting irregularities
Ismail, Ghada M.
;
Huseynov, Fariz
;
Jain, Pankaj K.
; …
- In:
The review of corporate finance studies : RCFS
10
(
2021
)
2
,
pp. 402-435
Persistent link: https://www.econbiz.de/10012546234
Saved in:
45
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
46
Multiple-dimensions of corporate social responsibility and global brand value : a stakeholder theory perspective
Kim, Hyun Gon
;
Chun, Wootae
;
Wang, Zhan
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10012607665
Saved in:
47
Olympic sponsorships and brand value : an empirical analysis
Yazdanparast, Atefeh
;
Bayar, Omer
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10012584572
Saved in:
48
Comparison of selected internationally recognized brand valuation methods
Janoskova, Katarina
;
Križanová, Anna
- In:
Oeconomia Copernicana
8
(
2017
)
1
,
pp. 99-110
Persistent link: https://www.econbiz.de/10012228792
Saved in:
49
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
50
Corporate social responsibility, product market perception, and firm value
Salavei Bardos, Katsiaryna
;
Ertugrul, Mine
;
Gao, Lucia Silva
- In:
The journal of corporate finance : contracting, …
62
(
2020
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012239311
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