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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Services marketing"
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Services marketing
711
Dienstleistungsmarketing
703
Beziehungsmarketing
208
Relationship marketing
208
Dienstleistungsqualität
188
Service quality
188
Consumer behaviour
169
Konsumentenverhalten
169
Dienstleistung
119
Customer satisfaction
118
Kundenzufriedenheit
118
Dienstleistungssektor
103
Service industry
102
Services
79
Service-Dominant Logic
77
Service-dominant logic
77
Customer integration
64
Kundenintegration
64
Marketing
60
Betriebliche Wertschöpfung
59
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59
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Brand management
54
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54
Dienstleistungsmanagement
53
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52
Service management
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48
services marketing
39
B-to-B-Marketing
36
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Bruhn, Manfred
20
Meffert, Heribert
17
Grönroos, Christian
13
Lusch, Robert F.
10
Vargo, Stephen L.
9
Hadwich, Karsten
7
Bitner, Mary Jo
6
Kleinaltenkamp, Michael
6
Zeithaml, Valarie A.
6
Gremler, Dwayne D.
5
Moser, H. R.
5
Boukis, Achilleas
4
Edvardsson, Bo
4
Huang, Ming-Hui
4
Magnini, Vincent P.
4
Oyewole, Philemon
4
Woratschek, Herbert
4
Akaka, Melissa Archpru
3
Bateson, John E. G.
3
Berry, Leonard L.
3
Clow, Kenneth E.
3
Dev, Chekitan S.
3
Fisk, Raymond P.
3
Grove, Stephen J.
3
Gummesson, Evert
3
Gursoy, Dogan
3
Gustafsson, Anders
3
Harrington, Robert J.
3
Harris, Lloyd C.
3
Hoffman, K. Douglas
3
Khan, Kalim
3
Kowalkowski, Christian
3
Martin, Charles L.
3
McColl-Kennedy, Janet R.
3
Müller, Wolfgang
3
Ndubisi, Nelson Oly
3
Panwar, Tapish
3
Prentice, Catherine
3
Roy, Sanjit
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ANZMAC Conference <2019, Wellington>
1
Australian and New Zealand Marketing Academy
1
Duncker & Humblot
1
Shaker Verlag
1
Springer-Verlag
1
UVK Verlag
1
W. Kohlhammer GmbH
1
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Published in...
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The journal of services marketing
50
Services marketing quarterly
31
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Journal of service research : JSR
20
Journal of service management
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of retailing and consumer services
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of business research : JBR
12
The service industries journal
12
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Managing service quality : MSQ ; an international journal
11
Health marketing quarterly
9
Marketing theory
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
International journal of quality and service sciences
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
Die Betriebswirtschaft : DBW
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Public management review
6
The international journal of bank marketing : IJBM
6
The journal of business & industrial marketing
6
Journal of service research
5
Management decision : MD
5
Marketing : ZFP ; journal of research and management
5
Meffert-Marketing-Edition
5
The journal of brand management : an international journal
5
European journal of marketing
4
International journal of services and operations management
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of strategic marketing
4
Kohlhammer Edition Marketing
4
Marketing intelligence & planning
4
Meffert Marketing Edition
4
South Asian journal of management : SAJM
4
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ECONIS (ZBW)
726
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91
Does service failure criticality affect global travellers' service evaluations? : an empirical analysis of online reviews
Dwesar, Rishi
;
Sahoo, Debajani
- In:
Management decision
60
(
2022
)
2
,
pp. 426-448
Persistent link: https://www.econbiz.de/10013162829
Saved in:
92
Socio-economic and institutional precondtions for the formation of the educational services market in higher education of Ukraine
Lomonosov, Anatolii
;
Lomonosova, Oksana
;
Nadtochi, Iryna
- In:
Baltic Journal of Economic Studies
5
(
2019
)
2
,
pp. 104-116
Persistent link: https://www.econbiz.de/10012200965
Saved in:
93
Retail banking : impact of technology-based service quality dimensions on customer satisfaction
Gupta, Neha
- In:
Analele Universităţii Dunărea de Jos Galaţi / 1
25
(
2019
)
2
,
pp. 20-26
Persistent link: https://www.econbiz.de/10012285662
Saved in:
94
Is obsession with data and analytics making future marketers analytical researchers? : a conceptual customer relationship marketing model for customized marketing education
Kaur, Gunjeet
- In:
Journal of education for business
94
(
2019
)
8
,
pp. 569-575
Persistent link: https://www.econbiz.de/10012201291
Saved in:
95
Service marketing mix strategy and service loyalty towards hotel's success
Ekawati, Ni Wayan
;
Yasa, Ni Nyoman Kerti
- In:
Global business and finance review
23
(
2018
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10011849914
Saved in:
96
Moderating role of environmental dynamism on the relationship between service marketing mix, marketing orientation and microfinance performance : a conceptual model
Abidemi, Bello Taofik
;
Fairol Halim
;
Alshauibi, Ahmad
- In:
Academic journal of economic studies
4
(
2018
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10011917708
Saved in:
97
Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Belboula, Imène
;
Ackermann, Claire-Lise
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581856
Saved in:
98
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
99
The effect of customer participation in service industry on encounter satisfaction by the development of relationship
Ahn, Jinwoo
;
Rho, Taeseok
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 94-120
Persistent link: https://www.econbiz.de/10012423203
Saved in:
100
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
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