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~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"programmatic advertising"
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Advertising
9
Werbung
9
Advertising effects
7
Online-Marketing
7
Werbewirkung
7
Internet marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Programmatic advertising
5
Programmatic Advertising
4
Data protection
3
Datenschutz
3
programmatic advertising
3
Experiment
2
Internet
2
Privacy
2
field experiment
2
real-time bidding
2
Ad relevance
1
Anreiz
1
Artificial intelligence
1
Auction theory
1
Auktionstheorie
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Bannerwerbung
1
Concept Map
1
Content Marketing
1
Cookies
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Digital marketing
1
Digitale Werbung
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Digitaler Journalismus
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Digitales Marketing
1
Einzelhandel
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Feldforschung
1
Field research
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Google privacy sandbox
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Hype-cycle
1
Incentives
1
Internet media selection
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Aufsatz in Zeitschrift
Article in journal
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English
10
German
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Abou Nabout, Nadia
1
Belo, Rodrigo
1
Christopher, Ranjit M.
1
Ciuchita, Robert
1
Clement, Michel
1
Cooper, Dylan A.
1
Cuesta-Valiño, Pedro
1
Frank, Roland
1
Franks, Judy U.
1
Frick, Thomas W.
1
Gummerus, Johanna Katariina
1
Han, Sang Pil
1
Holmlund, Maria
1
James, Gareth M.
1
Kim, Min-Kyu
1
Linhart, Eva Larissa
1
Lobigs, Frank
1
Luo, Lan
1
Macrini, Matthew
1
Malthouse, Edward C.
1
Mansori-Amar, Sara
1
Martin-Velicia, Felix
1
Maslowska, Ewa
1
Nistor, Cristina
1
Núnez-Barriopedro, Estela
1
Palos-Sanchez, Pedro
1
Park, Sungho
1
Paulson, Courtney
1
Pehlivan, Ekin
1
Samuel, Anthony
1
Saura, José Ramón
1
Schmid, Karin
1
Schrader, Matthias
1
Shehu, Edlira
1
Telang, Rahul
1
White, Gareth R. T.
1
Yalcin, Taylan
1
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Corporate communications : an international journal
1
Information systems research : ISR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing research : JMR
1
Journal of service management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
12
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1
Programmatic
advertising
in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
2
Incentive misalignments in
programmatic
advertising
: evidence from a randomized field experiment
Frick, Thomas W.
;
Belo, Rodrigo
;
Telang, Rahul
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1665-1686
Persistent link: https://www.econbiz.de/10014305001
Saved in:
3
The role of perceived usefulness and annoyance on
programmatic
advertising
: the moderating effect of Internet user privacy and cookies
Núnez-Barriopedro, Estela
;
Cuesta-Valiño, Pedro
; …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 311-324
Persistent link: https://www.econbiz.de/10014288224
Saved in:
4
Privacy considerations for online advertising : a stakeholder's perspective to
programmatic
advertising
Cooper, Dylan A.
;
Yalcin, Taylan
;
Nistor, Cristina
; …
- In:
Journal of consumer marketing
40
(
2023
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10013536099
Saved in:
5
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
6
The risk of
programmatic
advertising
: effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
7
Programmatic
advertising
: forewarning and avoiding hype-cycle failure
White, Gareth R. T.
;
Samuel, Anthony
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10012133911
Saved in:
8
A study of the effects of
programmatic
advertising
on users' concerns about privacy overtime
Palos-Sanchez, Pedro
;
Saura, José Ramón
; …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 61-72
Persistent link: https://www.econbiz.de/10011980662
Saved in:
9
Erfolgsfaktoren für den Einsatz von Programmatic Creation
Frank, Roland
;
Schmid, Karin
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
15
(
2018
)
1
,
pp. 20-26
Persistent link: https://www.econbiz.de/10011907786
Saved in:
10
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
1
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