Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 493-501
the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an … influential factor and a significant resource of information transmission in the tourism market. Word-of-mouth has an important … recommendations online. Electronic word-of-mouth refers to any positive or negative statement made by a consumer - tourist about a …