//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossar enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
135
Marketingmanagement
100
Marketing management
98
Theorie
85
Theory
85
USA
55
United States
54
Market research
51
Marktforschung
51
Internationales Marketing
43
International marketing
42
Marketing theory
40
Marketingtheorie
40
Online-Marketing
35
Deutschland
34
Germany
33
Internet marketing
28
Management
25
Welt
25
World
25
Beziehungsmarketing
24
Relationship marketing
24
Electronic Commerce
22
Consumer behaviour
21
Konsumentenverhalten
21
Marketingforschung
18
Multinationales Unternehmen
18
Transnational corporation
18
E-commerce
15
Internet
15
Strategisches Management
12
Betriebswirtschaftslehre
11
Business economics
11
International market entry
11
Internationaler Markteintritt
11
Verkauf
11
Selling
10
Werbung
10
Advertising
9
Brand management
9
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Book / Working Paper
321
Article
1
Type of publication (narrower categories)
All
Glossar enthalten
Article in journal
68,060
Aufsatz in Zeitschrift
68,060
Aufsatz im Buch
18,823
Book section
18,823
Graue Literatur
10,609
Non-commercial literature
10,609
Hochschulschrift
8,205
Thesis
7,003
Working Paper
6,892
Arbeitspapier
6,660
Collection of articles of several authors
4,453
Sammelwerk
4,453
Case study
2,919
Fallstudie
2,919
Aufsatzsammlung
2,572
Lehrbuch
2,265
research-article
2,162
Textbook
1,895
Bibliografie enthalten
1,815
Bibliography included
1,815
Konferenzschrift
1,595
Dissertation u.a. Prüfungsschriften
1,283
Ratgeber
996
Guidebook
915
Conference proceedings
895
Conference paper
700
Konferenzbeitrag
700
Reprint
652
Handbook
524
Handbuch
524
Article
468
Collection of articles written by one author
372
Sammlung
372
Amtsdruckschrift
326
Government document
326
review-article
323
Glossary included
322
Congress Report
304
conceptual-paper
272
more ...
less ...
Language
All
English
247
German
75
Author
All
Kotler, Philip
17
Hair, Joseph F.
13
Armstrong, Gary
12
McDaniel, Carl D.
11
Perreault, William D.
10
McCarthy, Edmund Jerome
9
Czinkota, Michael R.
8
Hartley, Steven W.
8
Kerin, Roger A.
8
Ronkainen, Ilkka A.
8
Bush, Robert P.
7
Marshall, Greg W.
7
Ortinau, David J.
7
Rudelius, William
7
Baines, Paul
6
Cannon, Joseph P.
6
Fill, Chris
6
Lamb, Charles W.
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Zikmund, William G.
6
Kumar, V.
5
Aaker, David A.
4
Ball, Donald A.
4
Berkowitz, Eric N.
4
Day, George S.
4
Ferrell, Odies C.
4
Gates, Roger
4
Geringer, John Michael
4
Hill, Charles W. L.
4
Lammenett, Erwin
4
Minor, Michael
4
Moffett, Michael H.
4
Olbrich, Rainer
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Pride, William M.
4
Albaum, Gerald S.
3
Assael, Henry
3
Baumgarth, Carsten
3
more ...
less ...
Institution
All
Books on Demand GmbH <Norderstedt>
3
Harvard Graduate School of Business Administration
2
Australien / Department of Industry, Science and Technology
1
Coopers & Lybrand, Multimedia Industry Group
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Product Development & Management Association
1
Slovenská technická univerzita v Bratislave
1
Springer Gabler <Firma>
1
Universität Regensburg / ibi research
1
Urban Land Institute <Washington, DC>
1
Vereinigung für Bankbetriebsorganisation
1
W. Kohlhammer GmbH
1
more ...
less ...
Published in...
All
McGraw-Hill/Irwin series in marketing
12
Always learning
8
wi - Wirtschaft
4
Wiley Australia tourism series
3
Europäische Hochschulschriften / 5
2
Lehrbuch
2
McGraw-Hill Irwin series in marketing
2
McGraw-Hill series in marketing
2
Always Learning
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Business & Management
1
Business 2000
1
CGPRT / The CGPRT Centre
1
Cengage learning
1
Elgar advanced introductions
1
For dummies
1
Fundierte Forschungsergebnisse für erfolgreiches Marketing im Internet für Entwickler und Entscheider
1
GHS - Göttinger Handelswissenschaftliche Schriften
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Irwin perspectives in international business
1
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
NetEffect Series: job skills
1
Online Plus
1
Redline Wirtschaft / Für Existenzgründer, Selbständige und Kleinunternehmer
1
Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
1
Schriftenreihe Dienstleistungsmanagement: Tourismus, Sport, Kultur
1
Studienbücher der Wirtschaft
1
Studium
1
The Dryden Press series in marketing
1
The Harcourt College Publishers series in management
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The practice of management series
1
Werben & Verkaufen
1
World Scientific - Now Publishers series in business
1
more ...
less ...
Source
All
ECONIS (ZBW)
322
Showing
91
-
100
of
322
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Essentials of
marketing
: a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2003
-
9. ed
Persistent link: https://www.econbiz.de/10001689949
Saved in:
92
Market-based management : strategies for growing customer value and profitability
Best, Roger J.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
Saved in:
93
Marketing
dynamics
Clark, Brenda
;
Sobel, Jennie
;
Basteri, Cynthia Gendall
-
2006
Persistent link: https://www.econbiz.de/10002641831
Saved in:
94
Marketing
: the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10003158640
Saved in:
95
Grundlagen des
Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2007
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
Saved in:
96
The
marketing
director's role in business planning and corporate governance
Michaluk, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003563829
Saved in:
97
Contemporary
marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
98
Marketing
: real people, real choices
Solomon, Michael R.
;
Marshall, Greg W.
;
Stuart, Elnora W.
-
2015
-
8. ed., global ed.
Persistent link: https://www.econbiz.de/10011288826
Saved in:
99
HWAIW : eine kommentierende Einführung ins
Marketing
Schneider, Helmut
-
2015
Persistent link: https://www.econbiz.de/10014013059
Saved in:
100
Marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
;
Antonetti, Paolo
-
2019
-
Fifth edition
Persistent link: https://www.econbiz.de/10011981965
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->