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Search: "Innovations in services marketing and management : strategies for emerging economies"
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Dienstleistungsmarketing
15
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3
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Hall, John
2
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Wong, Ho Yin
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Liang, Chyi-Lyi
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Paninchukunnath, Ajith
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Singh, Smita
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Sujan, Harish
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Talwar, Vishal
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Innovations in services marketing and management : strategies for emerging economies
17
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ECONIS (ZBW)
17
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MarketMaker TM : an innovative network-oriented services marketing strategy for emerging economies
Liang, Chyi-Lyi
- In:
Innovations in services marketing and management : …
,
(pp. 27-48)
.
2014
Persistent link: https://www.econbiz.de/10010200752
Saved in:
2
Adding value to service brands through innovation : a framework for emerging economies
Guceri-Ucar, Gozem
;
Koch, Stefan
- In:
Innovations in services marketing and management : …
,
(pp. 1-26)
.
2014
Persistent link: https://www.econbiz.de/10010200753
Saved in:
3
Initiating an organizational change management process : achieving service quality in emerging economies
Sarma, Anjan J.
- In:
Innovations in services marketing and management : …
,
(pp. 67-88)
.
2014
Persistent link: https://www.econbiz.de/10010200747
Saved in:
4
Integrating psychological contract and service-related outcomes in emerging economies : a proposed conceptual framework
Kutaula, Smirti
;
Talwar, Vishal
- In:
Innovations in services marketing and management : …
,
(pp. 291-306)
.
2014
Persistent link: https://www.econbiz.de/10010201154
Saved in:
5
Innovation in offer of services for manufacturing enterprises : new experiences based on emerging technologies
Mazini, Sergio Ricardo
;
Novaes, Edimilson Ricardo Azevedo
- In:
Innovations in services marketing and management : …
,
(pp. 102-116)
.
2014
Persistent link: https://www.econbiz.de/10010200726
Saved in:
6
Marketing of library and information products and services : using services marketing mix
Chaddha, Kavita
- In:
Innovations in services marketing and management : …
,
(pp. 190-205)
.
2014
Persistent link: https://www.econbiz.de/10010201159
Saved in:
7
The customer relationship management as an element of the acceleration of society evolution : the case of the emergence of hypermodernity in Madagascar
Rakotomalala Ramandimbiarison, Lova Mirella
- In:
Innovations in services marketing and management : …
,
(pp. 221-236)
.
2014
Persistent link: https://www.econbiz.de/10010201157
Saved in:
8
Medical tourism : a conceptual framework for an innovation in global healthcare provision
Medhekar-Smith, Anita
;
Wong, Ho Yin
;
Hall, John
- In:
Innovations in services marketing and management : …
,
(pp. 148-169)
.
2014
Persistent link: https://www.econbiz.de/10010200723
Saved in:
9
Interaction strategy in co-creation : a case of bus transportation service and its consumer community in Indonesia
Ardianto, Eka
- In:
Innovations in services marketing and management : …
,
(pp. 136-147)
.
2014
Persistent link: https://www.econbiz.de/10010200724
Saved in:
10
Good treats : eating out not just for joy but also for well-being
Sujan, Harish
;
Borrero, Silvio
;
Cranage, David
- In:
Innovations in services marketing and management : …
,
(pp. 118-135)
.
2014
Persistent link: https://www.econbiz.de/10010200725
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