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Search: person:"Segijn, Claire M."
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Segijn, Claire M.
17
Voorveld, Hilde
6
Smit, Edith G.
4
Strycharz, Joanna
3
Boerman, Sophie C.
2
Kim, Eunah
2
Vakeel, Khadija Ali
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Vandeberg, Lisa
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Duff, Brittany R. L.
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Eisend, Martin
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Gansen, Chloe
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Giessen, Wendalin van de
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Lee, Garim
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Malthouse, Edward C.
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Maslowska, Ewa
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Ooijen, Iris van
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Pearson, Stewart
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Pennekamp, Sjoerd F.
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Shankar, Venkatesh
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Sifaoui, Asma
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Viswanathan, Vijay
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Journal of advertising
5
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Advertising in new formats and media : current research and implications for marketers
1
Challenges in an age of dis-engagement
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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ECONIS (ZBW)
17
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1
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
2
The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Segijn, Claire M.
;
Kim, Eunah
;
Lee, Garim
;
Gansen, Chloe
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 156-169
Persistent link: https://www.econbiz.de/10015057430
Saved in:
3
The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators : current issues and a future research agenda
Segijn, Claire M.
;
Strycharz, Joanna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 69-77
Persistent link: https://www.econbiz.de/10014233916
Saved in:
4
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
5
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
6
The future of dataveillance in advertising theory and practice
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 574-591
Persistent link: https://www.econbiz.de/10013417532
Saved in:
7
The role of ad sequence and privacy concerns in personalized advertising : an eye-tracking study into synced advertising effects
Segijn, Claire M.
;
Voorveld, Hilde
;
Vakeel, Khadija Ali
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 320-329
Persistent link: https://www.econbiz.de/10012607907
Saved in:
8
A first step in unraveling synced advertising effectiveness
Segijn, Claire M.
;
Voorveld, Hilde
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 124-143
Persistent link: https://www.econbiz.de/10012498505
Saved in:
9
How consumers attend to online reviews : an eye-tracking and network analysis approach
Maslowska, Ewa
;
Segijn, Claire M.
;
Vakeel, Khadija Ali
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 282-306
Persistent link: https://www.econbiz.de/10012200482
Saved in:
10
Challenges and future directions of computational advertising measurement systems
Yun, Joseph T.
;
Segijn, Claire M.
;
Pearson, Stewart
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 446-458
Persistent link: https://www.econbiz.de/10012313119
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