Search Results - subject:"Buying behaviour"

From research to action : enhancing Net Promoter Score utilization in managerial practice

Baehre, Sven - In: International journal of market research 66 (2024) 2/3, pp. 174-181

Persistent link: https://www.econbiz.de/10014584457

Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry

Müller, Steffen; Seiler, Roger; Völkle, Melanie - In: International journal of market research 66 (2024) 2/3, pp. 303-320

Persistent link: https://www.econbiz.de/10014584482

Theorizing the costs of self-service technologies and co-creation by design

Darmody, Aron; Zwick, Detlev - In: Journal of macromarketing 44 (2024) 1, pp. 6-13

Persistent link: https://www.econbiz.de/10014584702

Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries

Cleveland, Mark - In: Journal of international marketing 32 (2024) 2, pp. 65-88

Persistent link: https://www.econbiz.de/10014631149

Family financial socialisation and its impact on financial confidence, intentions, and behaviours among New Zealand adolescents

Agnew, Steve; Sotardi, Valerie A. - 2024

Persistent link: https://www.econbiz.de/10014631181

Modelling consumers' preferences for time-slot based home delivery of goods bought online : an empirical study in christchurch

Kedia, Ashu; Abudayyeh, Dana; Kusumastuti, Diana; … - In: Logistics 8 (2024) 2, pp. 1-14

Background: Due to the remarkable growth in online retail sales in New Zealand, a large number of parcels are needed to be delivered to consumers' doorsteps. Home deliveries in major New Zealand cities (e.g., Christchurch) typically occur between 9 a.m. and 6 p.m. on weekdays, when many home...

Persistent link: https://www.econbiz.de/10014631264

Platformised possessions and relational labour

Denegri-Knott, Janice; Jenkins, Rebecca; Molesworth, Mike; … - In: Marketing theory 24 (2024) 1, pp. 23-44

Persistent link: https://www.econbiz.de/10014631379

Memetic logics of participation : fitness body culture on Instagram

Schöps, Jonathan David; Schwarz, Sarah; Rojkowski, Veronika - In: Marketing theory 24 (2024) 1, pp. 65-89

Persistent link: https://www.econbiz.de/10014631381

Digital consumers and platform workers unite and fight? : the platformisation of consumer activism in the case of #cancel_efood in Greece

Vrikki, Photini; Lekakis, Eleftheria J. - In: Marketing theory 24 (2024) 1, pp. 173-190

Persistent link: https://www.econbiz.de/10014631389

Special section: the moral legitimatisation of money and debt in consumer society

Arnould, Eric J.; Soila, Tuomas; Hietanen, Joel; … - In: Marketing theory 24 (2024) 2, pp. 193-203

Persistent link: https://www.econbiz.de/10014631391