//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Chief Marketing Officer"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Führungskräfte
22
Managers
22
Firm performance
13
Marketing
13
Unternehmenserfolg
13
Chief marketing officer
11
Marketing management
9
Marketingmanagement
9
chief marketing officer
7
Arbeitsgruppe
6
Team
6
CMO
5
Chief Marketing Officer
5
Corporate Governance
4
Corporate governance
4
Shareholder value
4
Top management team
4
Advertising
3
Anforderungsprofil
3
Chief Marketing Officer (CMO)
3
Occupational profile
3
Shareholder Value
3
firm performance
3
Agency theory
2
Board of directors
2
Branding
2
Business start-up
2
Chief information officer
2
Corporate naming
2
Executive compensation
2
Firm value
2
Innovation
2
Leistungsentgelt
2
Managervergütung
2
Marketing capability
2
Performance pay
2
Prinzipal-Agent-Theorie
2
Social Web
2
Social web
2
Strategic leadership
2
more ...
less ...
Online availability
All
Undetermined
26
Free
1
Type of publication
All
Article
30
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Language
All
English
28
Undetermined
2
German
1
Author
All
Kashmiri, Saim
3
Nath, Pravin
3
Whitler, Kimberly A.
3
Boyd, D. Eric
2
Brower, Jacob
2
Engelen, Andreas
2
Grewal, Rajdeep
2
Mahajan, Vijay
2
Abernathy, John
1
Akella, Laxminarayana Yashaswy
1
Alhoqail, Saad A.
1
Bansal, Naresh K.
1
Bell, Monique
1
Bharadwaj, Neeraj
1
Bommaraju, Raghu
1
Bommaraju, Raghuram
1
Borah, Sourav Bikash
1
Bornemann, Torsten
1
Deans, Penny Candace
1
Ebbes, Peter
1
Fabrizi, Michele
1
Floyd, Kristopher
1
Germann, Frank
1
Gupta, Aditya
1
Hahn, Alexander
1
Homburg, Christian
1
Hulland, John
1
Joseph, Kissan
1
Kaur, Preetinder
1
Kim, Hyungtae
1
Kim, Min Chung
1
Kim, Namwoon
1
Kubick, Tom
1
Lee, Ben
1
Lee, Hei Wei
1
Lee, Jenny
1
Lim, Youngdeok
1
Ma, Minghui
1
Masli, Adi
1
Miletkov, Mihail
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
European journal of marketing : EJM
1
Holistic Marketing Management Journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business Research
1
Journal of East-West business
1
Journal of business & economics research
1
Journal of business strategy
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of organizational computing and electronic commerce
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Science meets Practice
1
The journal of strategic information systems : incorporating International Information Systems
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
RePEc
2
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Female chief marketing officers : when and why do their marketing decisions differ from their male counterparts'?
Varma, Rajita
;
Bommaraju, Raghu
;
Singh, Siddharth Shekhar
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1154-1176
Persistent link: https://www.econbiz.de/10014427491
Saved in:
2
Thrown under the bus : the signaling role of CMO dismissal and its effect on firm value
Alhoqail, Saad A.
;
Zacca, Robert
;
Floyd, Kristopher
- In:
Journal of East-West business
28
(
2022
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10013463259
Saved in:
3
Knowledge structure of Chief Marketing Officers (CMOs) : a review, bibliometric analysis, and research agenda
Sharma, Amalesh
;
Akella, Laxminarayana Yashaswy
;
Borah, …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 448-462
Persistent link: https://www.econbiz.de/10013459860
Saved in:
4
Chief marketing officers and firm performance : a multinational perspective on the value relevance of the chief marketer
Nikolov, Atanas
;
Peev, Plamen
;
Miletkov, Mihail
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013177325
Saved in:
5
Skalierung von KI im Marketing und die neue Rolle des CMO
Sarstedt, Marko
;
Wecke, Bernhard
-
2022
Künstliche Intelligenz als der Katalysator für die Modernisierung des Marketings -- Herausforderungen bei der Einführung und Nutzung von Künstlicher Intelligenz -- Die neue Rolle des Chief Marketing Officers.
Persistent link: https://www.econbiz.de/10013386101
Saved in:
6
An exploration of how boards of directors impact
chief
marketing
officer
performance : insights from the field
Whitler, Kimberly A.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10013401755
Saved in:
7
The impact of boards of directors on
chief
marketing
officer
performance : framing and research agenda
Whitler, Kimberly A.
;
Lee, Ben
;
Young, Sarah
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 116-136
Persistent link: https://www.econbiz.de/10013401791
Saved in:
8
Customer satisfaction and implied cost of equity : moderating effects of product market conditions and
chief
marketing
officer
Lim, Youngdeok
;
Lee, Jenny
;
Kim, Hyungtae
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 364-378
Persistent link: https://www.econbiz.de/10012668467
Saved in:
9
The
Chief
Marketing
Officer
: an antidote to myopic earnings management practices
Kaur, Preetinder
;
Ramaswami, Sridhar N.
;
Bommaraju, Raghuram
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10012548432
Saved in:
10
Gender and the CMO : do the differences make a difference?
Pitt, Christine
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 301-315
Persistent link: https://www.econbiz.de/10012515860
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->