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Search: subject:"OR in Marketing"
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OR in marketing
88
Theorie
43
Theory
43
Consumer behaviour
21
Konsumentenverhalten
21
Preismanagement
21
Pricing strategy
21
Advertising
19
Werbung
19
Pricing
16
Game theory
15
Einzelhandel
14
Retail trade
14
Spieltheorie
14
Competition
9
Wettbewerb
9
Beziehungsmarketing
7
Brand
7
Brand management
7
Distribution channel
7
Forecasting model
7
Markenartikel
7
Markenführung
7
Product quality
7
Produktqualität
7
Prognoseverfahren
7
Relationship marketing
7
Vertriebsweg
7
Differential games
6
E-commerce
6
Electronic Commerce
6
Lieferkette
6
Online retailing
6
Online-Handel
6
Supply chain
6
Internet marketing
5
Market segmentation
5
Marketing management
5
Marketingmanagement
5
OR in Marketing
5
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Undetermined
88
Free
6
Type of publication
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Article
99
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Article in journal
91
Aufsatz in Zeitschrift
91
Article
1
Language
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English
93
Undetermined
6
Author
All
Karray, Salma
7
Fildes, Robert
5
Huang, Tao
4
Martín Herrán, Guiomar
4
Lessmann, Stefan
3
Ma, Shaohui
3
Soopramanien, Didier
3
Altsitsiadis, Efthymios
2
Andronikidis, Andreas
2
Aust, Gerhard
2
Avagyan, Vardan
2
Bazargan, Amirhossein
2
Bi, Gongbing
2
Buscher, Udo
2
Chenavaz, Régis Y.
2
Cheng, T. C. E.
2
Coussement, Kristof
2
De Bock, Koen W.
2
Du, Shaofu
2
Esteban-Bravo, Mercedes
2
Hua, Guowei
2
Li, Yongjian
2
Liu, Lindong
2
Lu, Lijue
2
Maldonado, Sebastián
2
Montoya, Ricardo
2
Navas, Jorge
2
Petruzzi, Nicholas C.
2
Shang, Jennifer
2
Shi, Hongyan
2
Sigué, Simon Pierre
2
Tsafarakis, Stelios
2
Vakharia, A.
2
Vidal-Sanz, Jose M.
2
Waters, James
2
Yenipazarli, A.
2
Yenipazarli, Arda
2
Zaccour, Georges
2
Zervoudakis, Konstantinos
2
Zhang, Juliang
2
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Published in...
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European journal of operational research : EJOR
76
European Journal of Operational Research
6
International journal of production economics
4
International journal of production research
2
Journal of the Operational Research Society
2
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of business research : JBR
1
Journal of economic dynamics & control
1
Journal of management analytics
1
Journal of the Operational Research Society : OR
1
Omega : the international journal of management science
1
Operations Research Perspectives
1
Operations research perspectives
1
Transportation research / E : an international journal
1
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Source
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ECONIS (ZBW)
92
RePEc
6
EconStor
1
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99
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1
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
Saved in:
2
The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International transactions in operational research : a …
31
(
2024
)
1
,
pp. 568-615
Persistent link: https://www.econbiz.de/10014430610
Saved in:
3
Should live broadcasting platforms adopt artificial intelligence? : a sales effort perspective
Xu, Xiaoping
;
Wang, Yuting
;
Cheng, T. C. E.
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
318
(
2024
)
3
,
pp. 979-999
Persistent link: https://www.econbiz.de/10015048264
Saved in:
4
The digital economy and advertising diffusion models : Critical mass and the Stalling equilibrium
Feichtinger, Gustav
;
Grass, Dieter
;
Hartl, Richard F.
; …
- In:
European journal of operational research : EJOR
318
(
2024
)
3
,
pp. 966-978
Persistent link: https://www.econbiz.de/10015048236
Saved in:
5
The introduction and market expansion effects of green products considering network externalities
Liu, Xiaoxi
- In:
Omega : the international journal of management science
124
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014533561
Saved in:
6
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
Saved in:
7
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
8
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
9
Signaling quality through price guarantee window for technology-related products
Li, Zhiguo
;
Xie, Faqi
;
Zhang, Han
;
Zhang, Hongwu
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 669-677
Persistent link: https://www.econbiz.de/10014456621
Saved in:
10
Improving uplift model evaluation on randomized controlled trial data
Bokelmann, Björn
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 691-707
Persistent link: https://www.econbiz.de/10014456627
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