Yang, Jing; Sarathy, Rathindra; Walsh, Stephen M. - In: Nankai Business Review International 7 (2016) 2, pp. 231-257
and purchasing intentions. Design/methodology/approach The effects review valence and review volume are tested using a 3 …. Findings The study finds that review valence has a stronger impact on consumers’ perceptions than review volume does. Negative … reviews. And finally, the authors have provided a clear guideline on the magnitude of the effects of review valence and volume …