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Search: subject:"Testimonial"
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Subject
All
Celebrity endorsement
822
Celebrity-Werbung
822
Advertising effects
453
Werbewirkung
453
Consumer behaviour
316
Konsumentenverhalten
316
Markenimage
229
Brand image
225
Brand management
215
Markenführung
215
Werbung
127
Advertising
123
Social Web
97
Social web
97
Athletes
96
Sportler
96
Brand
73
Markenartikel
72
Credibility
67
Internet marketing
67
Online-Marketing
67
Glaubwürdigkeit
66
celebrity endorsement
60
USA
59
United States
58
Indien
51
India
50
Sportmarketing
43
Sports marketing
43
Beziehungsmarketing
37
Relationship marketing
37
Marketing management
31
Marketingmanagement
31
Deutschland
30
Germany
30
celebrity
27
China
25
Reputation
24
Artists
23
Künstler
23
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Online availability
All
Undetermined
352
Free
127
Type of publication
All
Article
671
Book / Working Paper
160
Journal
1
Type of publication (narrower categories)
All
Article in journal
602
Aufsatz in Zeitschrift
602
Aufsatz im Buch
66
Book section
66
Graue Literatur
15
Non-commercial literature
15
Hochschulschrift
14
Thesis
12
Arbeitspapier
11
Case study
11
Fallstudie
11
Working Paper
11
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
6
Konferenzbeitrag
6
Aufsatzsammlung
3
Conference proceedings
2
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Biography
1
Collection of articles written by one author
1
Festschrift
1
Guidebook
1
Ratgeber
1
Sammlung
1
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Language
All
English
775
German
53
Undetermined
3
French
1
Author
All
Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Usman, Osly
5
Agnihotri, Arpita
4
Alatas, Vivi
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Budzinski, Oliver
4
Carrillat, François A.
4
Chan, Kara
4
Clark, Timothy
4
D'Rozario, Denver
4
Franck, Egon
4
Hussain, Shahzeb
4
Liu, Matthew Tingchi
4
Meyer, Frederik
4
Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schaaf, Daniela
4
Um, Nam-Hyun
4
Webster, Cynthia M.
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Dennis, Charles
3
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Institution
All
National Bureau of Economic Research
3
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Frankfurter Allgemeine Buch
1
Ghana Academy of Arts and Sciences <Accra>
1
Peter Lang GmbH
1
Springer Fachmedien Wiesbaden
1
Technische Universität Ilmenau
1
University of Chicago / Law School
1
World Bank / Development Research Group / Poverty and Human Resources
1
bbw Hochschule
1
epubli GmbH
1
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Published in...
All
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
International journal of hospitality management
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of internet marketing and advertising : IJIMA
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
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Source
All
ECONIS (ZBW)
829
RePEc
3
Showing
81
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832
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81
The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
Saved in:
82
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
Saved in:
83
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
84
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
85
Celebrity CEOs and financial statement readability
Chahyadi, Candra S.
;
Doan Trang
;
Eduardo, Benjamim
- In:
International journal of governance and financial …
1
(
2023
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10014312065
Saved in:
86
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
87
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
88
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
89
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
90
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
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