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Search: subject:"Zeitungswerbung"
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Subject
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Print advertising
658
Printwerbung
658
Werbewirkung
206
Advertising effects
198
Werbung
194
Advertising
179
Anzeigenwerbung
149
Deutschland
149
Germany
121
Zeitung
110
Newspaper
105
USA
104
United States
97
Press publisher
84
Presseverlag
84
Konsumentenverhalten
80
Consumer behaviour
79
Theorie
79
Zeitschrift
78
Theory
74
Online-Marketing
68
Internet marketing
66
Magazine
47
Bibliometrics
32
Bibliometrie
32
Preismanagement
31
Pricing strategy
31
Schätzung
31
Zeitschriftenverlag
30
Estimation
29
Großbritannien
28
Magazine publishing
28
Zielgruppe
28
Comparison
27
Vergleich
27
Werbeplanung
27
Marktstruktur
26
United Kingdom
26
Advertising planning
25
Frauen
25
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Free
119
Undetermined
101
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Article
417
Book / Working Paper
350
Journal
39
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Article in journal
329
Aufsatz in Zeitschrift
329
Graue Literatur
97
Non-commercial literature
97
Aufsatz im Buch
84
Book section
84
Working Paper
79
Arbeitspapier
68
Hochschulschrift
47
Thesis
29
Dissertation u.a. Prüfungsschriften
16
Bibliografie enthalten
13
Bibliography included
13
Guidebook
4
Ratgeber
4
Collection of articles written by one author
3
Konferenzschrift
3
Sammlung
3
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2
Bericht
2
Bildband
2
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2
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2
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2
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2
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2
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2
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2
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2
Adressbuch
1
Amtsdruckschrift
1
Bibliografie
1
Enzyklopädie
1
Fachzeitung
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1
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English
562
German
206
Undetermined
29
French
4
Swedish
2
Danish
1
Croatian
1
Norwegian
1
Polish
1
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1
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Author
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Kaiser, Ulrich
23
Dewenter, Ralf
13
Sonnac, Nathalie
11
Chandra, Ambarish
9
Kind, Hans Jarle
9
Schjelderup, Guttorm
9
Budzinski, Oliver
8
Filistrucchi, Lapo
8
Gabszewicz, Jean Jaskold
8
Laussel, Didier
8
Stähler, Frank
7
Gierl, Heribert
6
Heimeshoff, Ulrich
6
Mulken, Margot van
6
Reid, Leonard N.
6
Franceschelli, Ignacio
5
Mogaji, Emmanuel
5
Sridhar, Shrihari
5
Zotos, Yorgos
5
Athey, Susan
4
Calvano, Emilio
4
Flath, David
4
Lindstädt, Nadine
4
Lindstädt-Dreusicke, Nadine
4
McQuarrie, Edward F.
4
Pelz, Richard
4
Phillips, Barbara J.
4
Simon, Hubert K.
4
Sriram, S.
4
Torres, Ivonne M.
4
Wright, Julian
4
Angelucci, Charles
3
Antonielli, Marco
3
Arbatskaya, Maria
3
Argentesi, Elena
3
Carlson, Les
3
Chattopadhyay, Tuhin
3
Dalamu, Taofeek
3
Depken, Craig A.
3
Di Tella, Rafael
3
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Institution
All
Zentralausschuss der Werbewirtschaft
6
National Bureau of Economic Research
4
Institut für Demoskopie <Allensbach>
3
Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
Deutscher Werberat
2
Deutschland / Bundeswehr / Universität Hamburg
2
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Zentralverband der Deutschen Werbewirtschaft
2
Arbeitsmarktservice Österreich
1
Asociación Española de Anunciantes
1
Axel Springer Verlag, Marketing Anzeigen
1
Axel-Springer-Verlag / Media-Service
1
Bundesverband Deutscher Anzeigenblätter
1
European University Institute / Department of Economics
1
Graduate School Of Business Administration
1
Gruner + Jahr AG & Co. <Hamburg> / Stern-Anzeigenabteilung
1
IVD Service GmbH
1
Institut für Demoskopie Allensbach
1
Kunde & Co <Firma>
1
National Industrial Conference Board
1
Nationalekonomiska Institutionen <Göteborg>
1
Publishing Marketing Research Seminar: New Challenges and Opportunities for the Publishing Industry <1997, Lisboa>
1
Springer Fachmedien Wiesbaden
1
Stankowski und Duschek <Stuttgart>
1
United States / Children's Bureau
1
Universität Rostock / Lehrstuhl für Volkswirtschaftslehre
1
Vanjskotrgovinska Komora Bosne i Hercegovine
1
Women in print Conference <2018, Birmingham>
1
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Published in...
All
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Journal of marketing communications
11
The journal of media economics
10
Journal of international consumer marketing
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
History of retailing and consumption
6
Journal of marketing research : JMR
6
SpringerLink / Bücher
5
Journal of global marketing
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW Discussion Papers
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Konsum und Verhalten
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing letters : a journal of research in marketing
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Spiegel-Verlagsreihe Fach & Wissen
3
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Source
All
ECONIS (ZBW)
704
USB Cologne (EcoSocSci)
90
EconStor
11
OLC EcoSci
1
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71
Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.
;
Sedgewick, Jennifer R.
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Saved in:
72
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
- In:
American economic journal : a journal of the American …
11
(
2019
)
3
,
pp. 319-364
Persistent link: https://www.econbiz.de/10012100400
Saved in:
73
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
74
Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
Saved in:
75
Content analysis of female athlete endorsers in UK sports magazine Advertisements
Mogaji, Emmanuel
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
3
,
pp. 25-41
Persistent link: https://www.econbiz.de/10012111274
Saved in:
76
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
77
Advertising in times of war : themes in Argentine print advertising during the Malvinas/Falklands War
Mundel, Juan
;
Nieves-Pizarro, Yadira
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 158-179
Persistent link: https://www.econbiz.de/10012203277
Saved in:
78
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
79
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
80
Muslim millennials' attitudes towards fashion advertising
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
Saved in:
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