Kazlauske, Dovile; Gineikiene, Justina - In: Baltic Journal of Management 12 (2017) 3, pp. 292-306
Purpose The purpose of this paper is to empirically examine the links between consumer age identity, nostalgia and … and age identity as parts of an individual’s self-concept. Research results are obtained from the empirical study of a …’s chronological and cognitive age, the more nostalgic products one buys. Furthermore, age identity acts as a better predictor for …